casual connect asia 2015_jakob lykkegaard
TRANSCRIPT
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Jakob’s Player Stats
• 26 Years old Danish
• 5+ Years in Bangkok
• Serial Entrepreneur & Mentor
• Sold Pagemodo.com 2011 to Webs.com/Vistaprint Inc.
• Co-Founder & WD-40 at Pocket PlayLab
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Pocket PlayLab Stats
Games est. $20M+ 2014
40+ People22M+ Downloads
5 Mobile Titles
1000sqm Office & Playspace in Bkk
Reg. in BKK, SG & HK
10+ Nationalities
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Pocket PlayLab 1.0
• Started Mar 2012
• Ex-GameDuell team of 13
• Small Townhouse
• No Mobile Game Experience
• Self Funded
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First Title: Trash the Teacher
• 3 Months Production• $706 Total Revenue• Art & Development separated
Launched 1Nov 2013 on Rovio Stars3 Months soft launch
In Numbers- 20M+ Downloads- 1.6M Daily active users - 55/23/16% (1/14/30 days retention)- iOS, Android, Kindle & Facebook
Latest release:
Puzzle Adventure on our match 3 platformInspired by Puzzle and dragons among others.
Soft launched March 2014
Upcoming release:
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Lessons Learned
1. Focus on Small teams
2. Focus on Top Grossing
3. Focus on Marketing/Monetization