cassie pyle graphic design portfolio

cassandre

pylel e i g hGRAPHIC DESIGN

Designer Statement

I am a problem solver, a go-getter, a creative energy. I can bring the mumble jumble ideas in my head to life. My design process relates to the song “Consequence of Sound” by Regina Spektor. I’m inspired by nature, fashion, and music. I admire the designers in my day-to-day life, furniture designers, Charles and Ray Eames, and fashion designer Marc Jacobs and Zac Posen. I enjoy watching my Netflix movies, listening to upcoming musical artists, taking a gazillion pictures with my digital camera, and looking up artsy things on the internet.

I am a designer!

To Do

. Pursue various design opportunities

. Adopt an eco-friendly lifestyle

. Build up my own Mid-Century Modern furniture collection. Travel and photograph the world

To See

. Rome, Greece, and Ireland

. see musical artists: Rilo Kiley & Regina Spektor. New York Fashion Week

“ Everyone will be for ” - Andy Warhol

Famous

15MIN Brochure | Book Design

Poster Design

Logos | Identity

Web Design | Interactive Design

Company Branding

Motion Graphics | Animation

Packaging Design

Typography | Typeface Exploration

Stationery Systems

Digital Photography (Request Examples)

Freelance (Request Examples)

Printmaking (relief & silkscreen)

Fall 2006

. art & design intro to graphics

. visual communication computing 1

Fall 2007

. fundamentals in interactive multimedia design

. visual communication design studio

. design history 1800 - present

Fall 2008 / / Spring 2009

. packaging design and poster design

. visual communication professional practice

. printmaking | silk-screen

. the history of photography

Spring 2006

. art & design fundamental drawing

. art & design fundamental 2-D design

. art & design fundamental 3-D design

Spring 2007

. visual communications design studio

. art history since 1400

. visual communication computing 2

Spring 2008

. relief printmaking

. web design for visual communication design

. visual communications design

studio with emphasis on book design

Summer 2008

. 3.5 month internship at infuz, St.

Louis, MO

so ewear & wash

wear carrywash

Title:Product Identity & Packaging

Project Description:For this packaging problem, SOLE shoes asked for a design that was as “green” as their product. The solution was a multi-purpose folding tote that would house the shoes at point-of -purchase. Since washing your shoes extends the life of the shoes, the tote also serves as a container in which to wash the shoes. The tote conserves the use of plastic bags that are used to carry items home after purchase by providing the consumer with a handle for carrying. The tote may also be used as a hanging storage container for your closet, perfect for small spaces.

Following the idea of simplicity, the SOLE icon and logo were designed to be as minimal as possible. The shape of the icon was created based on the curves suggested in leaves and water droplets. This particular typeface was chosen because the type characteristics are minimal and sleek. Circular icons were created to even further the understanding of the product with simple imagery. The colors of the logo and icons mimic the colors of the ground we walk on and the environment that surrounds us.

School | Company | Organization:Purdue University (Spring 2009)

Product Identity & Packaging Designs

1 of 12

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uo tuncal hll O Lout launch

2

O2Lout launch2 OUT2LAUNCH

Title:Identity for Out 2 Launch

Project Description:This identity was for an emerging company that helps individuals launch their new products onto the shelves. After several rounds of sketching and refinement, a final logo design was developed. An icon was incorporated into the logo that can also be used, as it’s own identity. The colors and design were chosen based on the idea that this company is fresh and professional.

School | Company | Organization:Out 2 Launch (Summer 2008)

identity project

2 of 12

Title:Letter Combination & Logo Creation

Project Description:This project combines two assigned letters into one graphic element. I was assigned the letters J & E and began to explore ways to combine the letters. The combination kept the integrity of the letters in mind in order to ensure clarity. The end result is an elegant symbol. After the symbol was developed it was integrated into a company branding project that later stood for “Eco Journal”, an environmentally friendly magazine that was created for this project. An alternative logo was option was created to explore all the different directions a company identity can go to produce different responses to the brand.

School | Company | Organization:

Purdue University (Fall 2007)

&stationery systemECO JOURNALcompany identity

e ECO JOURNALthe new modern living magazine

ECO JOURNALthe new modern living magazine

ee e

3 of 12

Title:Stationery System & Company Identity

Project Description:This project was an intensive exploration of a company identity and stationery system. The company was created as a tool to explore a company’s collateral material. This project enabled me to understand the importance of a company’s identity that enhances the brand. A portfolio was created to display the developement process of the identity and possible collateral materials, such as a web site and re-usable shopping tote.

School | Company | Organization:Purdue University (Fall 2007)

ECO JOURNAL stationery systemcompany identity&4 of 12

Title:Color Theory- An Exploration with Theories of Color & Book Design

Project Description:This project was an intensive study of color theories. The 24-page book examines theories from various color theorists including Kobayashi, Birrens, and Albers. The book itself was made with personal exploration of materials and book making processes.

CLICK HERE to view all 24 pages



COLOR theories5 of 12

Title:Belgio Typeface Exploration

Project Description:This project was assigned in hopes to complete an Old Roman woodcut typeface that had missing woodcut letters upon discovery. The result was a completed alphabet with letters (k n l x y) included. In designing the missing letters, I had to keep the original characteristics and style in mind to make the letters appear as if they were part of the original collection. This project fueled my passion for typography.



BELGIO6 of 12

Title:Collection of Posters

Project Description:The top two posters are social issue posters that were designed to highlight a specific social issue that I felt needed more attention. The first poster displays the negative effects of obsessive text messaging and how it is transforming our written and spoken language. The second poster demonstrates the negative effects of acid rain on our environment. Both social issue posters raise awareness and are calls for change.

The bottom two posters were designed simply to understand how graphic elements can be displayed in poster format. These posters utilize full color printing as well as black and white printing.


Purdue University (2007-2008)

POSTER DESIGNacid rain . text messaging . destinations

EXIT AT EXIT 166

TURN RIGHT ONTO AUBURN ROAD

VEER LEFT INTO PERRY LAKES ESTATES

TURN LEFT AT FIRST LEFT

TURN RIGHT AT STOP SIGN

DRIVE STRAIGHT INTO THE DRIVEWAY

IN FORT WAYNE INDIANA

DRIVE EAST ON STATE RD 26

LEAVE THE VPAFROM WEST LAFAYETTE INDIANA

DRIVE FOREVER AND EVER

PASS LOTS, AND LOTS OF COWS

TURN THE MUSIC UP LOAD

MERGE ONTO HIGHWAY 69 NORTH

FORT MYERSFlorida

City of P alms

Escape to the beaches of Fort Myers, located on the Gulf of Mexico in Southwest Florida. Here white sand beaches stretch as far as you can see and the shore is lined with exotic seashells.The city has an atmosphere that is a little quieter and a little less hurried. You’ll enjoy every moment you spend walking the beaches, swimming in the sparkling waters and wandering the rustic beach towns.

Fort Myers Beach has a reputation for youthful energy, top-notch beaches, and family affordability. A great family beach, Lynn Hall Memorial Park at Fort Myers Beach is also a favoite among teenagers and young people. The centerpiece of the park, Fort Myers Beach Pier, is filled with fishermen and local wildlife. The pelicans especially enjoy the pier, and every post seems to have its prerequisite occupant perched on top. The proximity of the beach to shops and restaurants gives it added appeal.

24in X 36 in

24in X 36 in

12 in X 14 in32 in X 40 in

7 of 12

Title:Progressive Typography Flash Animation

Project Description:This project was developed and inspired by Froeble’s Animated Logic. Froeble coined the terms “ground” and “beauty forms” that are used to create this typographic representation of his model. This progressive typographic animation is based on a 2-D grid structure. Typographic arrangements evolve from one arrangement to another with elegant and methodical movements. The animation pays attention to the composition and the way each letter moves through the space. Other important elements of the animation are the use of speed, the use of symbols, tweens, layers, as well as creating an animation that uses color theories to portray a message. A rhythm is created with color, speed, and sequencing.

View mini animation file of portfolio CDRequest CD by e-mail

School | Company | Organization:Purdue University (Fall 2007)

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PROGRESSIVE TYPOGRAPHY

flash animation

8 of 12

Title:Web Advertisement for Purdue Convocations

Project Description:This project allowed me to create an animation sequence for a real organization- BJM Danse of Montreal. Purdue Convocations at Purdue employed the graphic design students to design a web ad for an upcoming event and the best design was then chosen to be placed on their web site. This project also provided me with the opportunity to explore storyboarding and the basic workings of Adobe Flash.

11.8 Seconds, 12 fps, 36KB



BANNERWEB flash

9 of 12

Title:Yomato Flash Animation

Project Description:This project was my representation of Yomato-Taiko Drummers of Japan. This animation sequence uses the music of the drums as a guide for movement as well as graphic elements. The elements chosen were meant to represent drum sticks that hit the tops of the circular shaped drums. The colors were carefully chosen based on the lighting design that was present at the performance.

View mini animation file on portfolio CD Request CD by e-mail



YomatoDRUMMERS

of Japanflash animation

10 of 12

Title:Web Site Re-design for Urban Outfitters

Project Description:This re-design project was an experimental project that taught me the many facets of good and bad website design and layout. The site development started with market research and a site map for the planning purposes. The end result is a web site which portrays the atmosphere of the store and the personality of the company. The re-design places high value on simple functionality for all levels of internet consumers.The images used were the images present on the web site during the Spring 2008 season.

School | Company | Organization:Purdue University (Spring 2008)

URBAN OUTFITTERS Website Re-Design

YOUR ACCOUNT SIGN OUT ORDER STATUS WISH LIST HELPCLICK TO

VIEW CART

APPAREL APPAREL FURNISH & ENTERTAINSHOES SHOES

ACCESSORIES ACCESSORIES

Men’s ApparelWhat’s NewGraphic TeesLayersShirts / PolosSweaters / CardigansCoats / JacketsBlazers / VestsJeans / PantsShorts / SwimSale

Men’s ShoesWhat’s NewAll ShoesSneakersCasualBootsSlippers / SandalsShop By BrandSaleMen’s AccessoriesWhat’s NewBags / WalletsHats / Scarves / TiesBelts / Watches Gloves / Scarves / HatsSunglassesSale



CLICK TO

VIEW CARTYOUR ACCOUNT SIGN OUT ORDER STATUS WISH LIST HELP

OUR BLOGGET THEM IN THE MAIL OR VIEW THEM ONLINE

OUR CATALOG

2008 URBAN OUTFITTERS DIRECT. ALL RIGHTS RESERVED. PRIVATE POLICY. TERMS OF USE

FIND OUT WHAT’S NEWLISTEN TO OUR PLAYLISTAND MORE



NIKE DUNK HIGH PREMIUM$100.00

CREATIVE RECREATION CESARIO$95.00

NIKE DUNK LOW CL

$80.00

PUMA BASKET

$39.99 (SALE)

VANS SKATE MID

$55.00

ASICS ULTIMATE TIGER

$75.00

CONVERSE ALLSTAR OX

$42.00

CONVERSE PREMIERE ALL STAR SUNFADED$60.00

CLICK TO


Men’s ApparelWhat’s NewGraphic TeesLayersShirts / PolosSweaters / CardigansCoats / JacketsBlazers / VestsJeans / PantsShorts / SwimSale

Men’s ShoesWhat’s NewAll ShoesSneakers Low Mid & High Slip OnsCasualBootsSlippers / SandalsShop By BrandSaleMen’s AccessoriesWhat’s NewBags / WalletsHats / Scarves / TiesBelts / Watches Gloves / Scarves / HatsSunglassesSale

Home Men’s Shoes Sneakers View 20 per page 1 2 3 4 5 6 ... ( of 12)


OUR CATALOG





CLICK TO



OUR CATALOG



NIKE DUNK HIGH PREMIUM$100.00

Premium Nike Dunk hi-top with brown leather uppers and 3M reflective coated orange blaze toe strip and printed olive heel strip. Padded at the ankle and finished with a classic white midsole and metallic Swoosh; contrast laces and lining; textured rubber sole. Imported. Spot clean.

* Fits true to size* Leather, rubber, EVA

select color quantity size

Home Men’s Shoes SneakersMen’s ApparelWhat’s NewGraphic TeesLayersShirts / PolosSweaters / CardigansCoats / JacketsBlazers / VestsJeans / PantsShorts / SwimSale

Men’s ShoesWhat’s NewAll ShoesSneakers Low Mid & High Slip OnsCasualBootsSlippers / SandalsShop By BrandSaleMen’s AccessoriesWhat’s NewBags / WalletsHats / Scarves / TiesBelts / Watches Gloves / Scarves / HatsSunglassesSale

HOME PAGE

VIEW CART WOMENS MENS APARTMENT SALE

APPAREL SHOES FURNISH & ENTERTAIN

COATS & JACKETS SNEAKERS FURNITURE

11 of 12

Title:Web Site Re-design for Tidy Cats

Project Description:As an intern at Infuz, I was launched into the web site design for Tidy Cats. I was able to see most of the design process with this project from brainstorming, building wire frames and site maps, to building out site comps. This site effectively displays Tidy Cats theories about an abundant lifestyle, and is user-friendly. The site also becomes an interactive experience as the user can customize their litter selection and learn which products are best for their lifestyle. The user can also come to tidycats.com to look up informative articles and even send and e-card to their friends. I also had the opportunity to participate in client presentations that allowed me to experience client-design firm relationships. This project made me fall in love with the interactive web design world and all that it has to offer.

LAUNCH SITE

School / Company / Organization:

Infuz (Intern Summer 2008)

TIDY CATS Website Re-Design

keyword search

MULTIPLE STRENGTH for your cast of characters.

Our Products Litter Selector Tidy Cats Life

TIDY CATSlogo

footer navigation

PURINA

Cast of Characters Cats in Action Play Time

Learn Play!

keyword search

MULTIPLE STRENGH for your cast of characters

TIDY CATSlogo

footer navigation

PURINA

3 keyword search

MULTIPLE STRENGTH for your cast of characters

TIDY CATSlogo

footer navigation

PURINA

Learn Play!

SelectorProducts

FAQ

Scooping

Conventional

Silica

Litter Systems

Accessories

keyword search

TIDY CATSlogo

PURINA

3 keyword search

MULTIPLE STRENGTH for your cast of characters

TIDY CATSlogo

PURINA

Learn Play!

You may also enjoy

Tidy Cats Crystals Tidy Cats Scoop

Tidy Cats Scoop

footer navigation

footer navigation

Tidy Cats Clay

Tidy Cats ScoopTidy Cats ClayScoop Products

Clay Products

Crystal Products

Breeze Products

1

SelectorProducts

FAQ

12 of 12

Contact : e-mail: [email protected] [email protected] (effective May 2009) phone: 260.403.5325 108 South River Road, West Lafayette, IN 47906 1826 Vanderbilt Drive, Fort Wayne, IN 46845 Objective : To constantly gain knowledge of the ever-changing world of graphic and interactive design and to eventually guide a design team as design decisions are made.

Experience : Design Intern (May 2008 - August 2008) Infuz, Saint Louis, Missouri

Responsible for executing the design direction in web, interactive design and creative branding Worked directly with clients and design team on a day to day basis Able to take direction and provide creative solutions in brain-storming sessions Worked collaboratively to design and implement a brand website re-design Maintained vital organizational and planning tools for company and client Provided unique design solutions while developing Web 2.0 interfaces Created brand identity for a new emerging company

Freelance Projects

Composed a newsletter for Designing Women of Chicago, Illinois (Summer 2007) Designed a billboard for Crazy Mascots of Fort Wayne, Indiana (Summer 2007) Designed an invitation for US Network golf outting (Spring 2008) Executed a collaborative website re-design for The International Group of Accounting Firms Worldwide (Fall 2008) Designed logo identity for Sage Yoga and Pilates Studio in West Lafayette, Indiana (Fall 2008)

Highlighted Student Projects, Purdue University

Obtained knowledge of website layout and functionality while researching and implimenting a mock re-design of Urban Outfitter’s consumer website (Fall 2007) Gained valuable knowlege of page layout for multiple page print documents while designing a 24-page booklet featuring intense studies of color theory (Spring 2007) Enhanced my knowledge of identity packages and stationery systems by designing a logo for a mock company and developing a duo stationery system (Fall 2007) Aquired knowledge of package design by designing and producing a soft good product that doubles as a re-usable and environmentally-friendly package (Spring 2009)

Education : Purdue University, West Lafayette, Indiana

Bachelors of Fine Arts in Visual Communications Design with 3.67 GPA, Dean’s List

Personal Information : Six years personal exploration and study of digital photography Maintains “A Design Mafia”, a blog for all creative fields and a source of inspiration Inspired by Mid-Century modern design, nature, music, and the fashion industry Constantly searching for opportunities to design and build my own furniture pieces Understanding of printmaking processes such as silkscreen and relief printing Evironmentally conscious and participates in energy saving techniques Weaknesses: Eames furniture, Reeses peanut butter cups, television series

Technical Skills : Pro Skills Relevent Skills

Photoshop Flash cross platform capabilities Illustrator Dreamweaver InDesign digital photography Microsoft Office

References : Upon Request

cassandre pyleleigh

GRAPHIC DESIGNinteractive & web design

CONTACTBLOG www.adesignmafia.com

Consequence of Soundby: Regina Spektor

My rhyme ain't good just yet,My brain and tongue just met,And they ain't friends, so far,My words don't travel far,

They tangle in my hair,And tend to go nowhere,

They grow right back inside,Right past my brain and eyes

Into my stomach juiceWhere they don't serve much use,

No healthy calories,Nutrition values.

And I absorb back inThe words right through my skin

They sit there festering inside my bowels

The consonants and vowelsThe consequence of sounds

..)

cassie pyle graphic design portfolio

Documents

design history

design process

art design intro

interactive multimedia

various design opportunities

art design fundamental

visual communication

art history