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They Work? Applying lean start-up principles and practice to building corporate communities @stuartgh 13 Feb 2012

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  • 1. Corporate Digital Communities, Do They Work? Applying lean start-up principles and practice to building corporate communities @stuartgh 13 Feb 2012
  • 2. Test your community idea first
  • 3. Test & pivot - a mobile dating community
  • 4. Test & pivot failure is OK
  • 5. Test & pivot try again
  • 6. Test & pivot use key insights
  • 7. Test & pivot re-test
  • 8. Test & pivot validation!
  • 9. And not forgetting the rest..1. Intimately know your customers

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