cases de web analytics - ecommerce carioca
TRANSCRIPT
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Cases de Web Analytics
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Quem é a Métricas Boss?
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Quem é a Métricas Boss?
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Quem é a Métricas Boss?
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S2 - Nossos Clientes
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FAQ de Web Analytics
+29Dúvidas retiradas
http://goo.gl/zsE6zQ
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http://goo.gl/GyeyRG
Valide Meu GA
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Case 8PS
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Objetivos do Caso● Aumentar a conversão através de suas
landing pages;
● Diminuir o medo do usuário em comprar no site;
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Site Antigo
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Abordagem● Identificação da taxa rejeição;● Implementação de eventos para monitorar
o comportamento do usuário;● Maturação dos dados do monitoramento;
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Abordagem
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Abordagem
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Abordagem
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Resultados
● Aumento de 50% na taxa de conversão;● Redução de clicks no FAQ em 50%;
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Resultados
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Taxa de ConversãoANTES
DEPOIS
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Cliques no F.A.QANTES
DEPOIS
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Case Site de Beleza
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Objetivos do Caso● Entender os motivos das pessoas não comprarem o
produto;
● Qual o fluxo do usuário no site.
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Abordagem● Identificação do fluxo de comportamento
dos usuários;
● Implementação de eventos para monitorar o comportamento do usuário;
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Abordagem
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Abordagem
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Abordagem
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Cálculo do Frete
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Resultados● Comprovamos que as pessoas não compravam por
conta do frete;
● Descobrimos que o Frete para SP Capital custava a metade do valor do produto.
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Comprafacil.com
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Kill the Hippo
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Objetivos do Caso● Organizar as categorias do site no menu;
● Focar em falar com vários tipos de pessoas.
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Site Antigo
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Abordagem● Identificação das vendas de departamento;● Card Sorting;● Entrevistas com usuários.
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Resultados
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Resultados
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Cupom de Desconto
CUPOM - meetup-analytics-10