case utah social media presentation
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TWEET, LIKE, PIN AND FOLLOWMaking Social Media Work for YOU
#CASEUtah
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FINDING YOUR PLACE
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OUR GOALS TODAY
• Showcase some cool results that we’re seeing
•Demonstrate how we are achieving those results through deliberate, up-front strategy
• Inspire you with some ideas of how social media can work for YOU ... no matter your role or circumstance
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FIRST OF ALL ...
•Who are we?
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WHO ARE WE?
• 6 social media professionals at Utah institutions
• 2 at public universities
• 2 at private universities
• 1 at a community college
• 1 at an independent K-12 school
• Housed in admissions, web communications, media relations and public affairs
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WHO ARE WE?
•While all of us have social media woven into our job description in some way, the way we use social media on a day-to-day basis is quite different
•Different assets
•Different cultures
•Different goals
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QUESTIONS?
#CASEUtah
wireless = BYU-SLCpassword = triadcosmo
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APPEALING TO PROSPECTIVES AT WESTMINSTER
• Social media is run out of the admissions office
• End goal is always to appeal to prospective students
• Graduating class 2012
Anita Boeira, Marketing and New Media Manager
#CASEUtah
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CREATING COMMUNITY AT WEBER STATE
• Engage, not sell
• Create community in a traditional sense at a nontraditional school
• Finals survival kit
Matt Gerrish, Social Media Writer and Editor
#CASEUtah
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SPREADING DIGITAL INFLUENCE AT BYU
• Everyone knows that BYU has a football team and is owned by the LDS Church, we’re using social media to try to bolster the academic reputation
• Content that makes you think of someone else
• Using social media in a media relations function
Jon McBride, Media Relations Manager
#CASEUtah
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KNOWING YOUR AUDIENCE AT ROWLAND HALL
•Most of the school’s social followers are parents
• Trying to increase inquiries and retention
• Facebook advertising
Stephanie Orfanakis, Marketing Associate
#CASEUtah
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GETTING RECOGNIZED AT SLCC
•Major goals are visibility and awareness
• Instagram and selflessness
•Don’t be annoying!
Sarah Reale, Social Media Coordinator
#CASEUtah
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SELFLESS POSTS
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#SLCCGRAD
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U OF U HEALTHCARE USING HASHTAG POWER
• Reputation management
• Lots of monitoring/tracking/using analytics
• Live Twitter chats, conferences, events
Gentry Reinhart, Social Media Coordinator
#CASEUtah
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@uofuhealthcare
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@uofuhealthcare
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@uofuhealthcare
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@uofuhealthcare
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@uofuhealthcare
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@uofuhealthcare
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@uofuhealthcare
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TAKEAWAYS
• 6 strategies, 6 successes ... all very different
#CASEUtah
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PANEL DISCUSSION
#CASEUtah
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TAKEAWAYS
•Most of the successes shared had some sort of internal collaboration or information sharing that happened
• You may not manage a social media account yourself, but you could collaborate with those who do on your next project (familiarize yourself with their goals first, make sure you’re on the same page)
#CASEUtah
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THANK YOU!
#CASEUtah
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• Anita Boeira, [email protected]
• Matt Gerrish, Weber [email protected]
• Jon McBride, [email protected]
• Stephanie Orfanakis, Rowland [email protected]
• Sarah Reale, [email protected]
• Gentry Reinhart, U of U [email protected]
slides available online at: slideshare.net/jonathanmcbride and #CASEUtah