case: symphonical - measured and mangaged innovation
DESCRIPTION
Presentation by Bjørn Haugland, CEO at Symphonical, at the final conference for the Measured and Mangaged Innovation Programme. Venue: Moderna Museet, Stockholm, SwedenTRANSCRIPT
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Bjørn HauglandManaging dir.
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Productivity
Social networks
Gaming
Business applicationsPersonal productivity
Fun
Competitive landscape
Our vision is make it fun being productive…
…with a visual, appealing and familiar interface
AND(or?)
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© 2011 -2012 WWW.NORDICINNOVATIION.ORG
1ST INNOVATION RADAR PROFILEMARCH 2011 RESTART
New business model
New interface
Simpler
Restart
More funNew Management
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Our strategic goals
AquisitionAquisition StickynessStickyness
HurdleHurdless
Ease Ease of useof use UsefulUseful Lock-inLock-in RewardReward
ss
SpreadSpread
SharingSharing BrandBrandMotivateMotivate
EmbeddednessEmbeddedness
CommunityCommunity PlatformPlatform
Challenge
Fun
Cool
Ideology
Log on
Registration
Pricing
Payment process
User maturity
Ease of import
Metaphor
Visual aids
Navigation
Lean
Standard
Personal
Process support
Effectiveness
Result
Process integration
Learning
Network
Sunk cost
Identity
Progression
Targets
Feedback
Ranking
Unpredictability
Elevated attention
People
Discussion
Collaboration
Object type
Thought leadership
Media coverage
Scalability
Performance
Security
Robustness
Agility
Ease of administration
Social media
platforms
Application
ecosystem
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© 2011 -2012 WWW.NORDICINNOVATIION.ORG
INNOVATION RADAR PROFILESSURVEY 1 + 3
A consequence of enhancements within PROCESS & RELATIONSHIP: GOOGLE + Hangout
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Innovation: CHANNEL - became one of 15 Innovation: CHANNEL - became one of 15 Google+ Hangout appsGoogle+ Hangout apps
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99
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5 steps from ideation to follow up
Defined strategic areas: Platform,
communication, value capture, channel and
partnership
Ideation/brainstorm on each area
Structure/priority on these areas:
FUN, EASE and EFFECTIVENESS
Ideas that scores high on all above areas are
defined as follow-up items.
Follow up is defined as: Who does what when
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© 2011 -2012 WWW.NORDICINNOVATIION.ORG
SYMPHONICAL INNOVATION RADAR DEEP DIVE
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Automated sales towards individuals
Free and paidtemplates
Monthly
premium
subscription
s
Apps fortablets& phones
Basic - free + ads
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8% weekly growth = doubling every 10 weeks
Google+ Hangout partnership
40 000 users in 130 countries
New partnershipto be launched
Symphonical in:-Norwegian, -English, -Russian, -Urdu, -Chinese-Italianmany more to come
Growth in users
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Symphonicals MMI experience
ProGood theoretical concept, easy to understandGood consultantsLots of value for money (free)ConNo idea nor benchmark data baseToo little hands onToo seldom interaction between sessionsNo follow up on decided concrete actionsNo actual consultancy on what works and not
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Proposed MMI improvements
Be more hands on during the workshops
Define and follow up action points
Follow up in meetings (define who is responsible for what when) without having to travel physically
Build relevant benchmark re what is being done and what works
Choose a modern collaborative platform to make it fun to get things done! ;-)
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Thanks for your attention!