case study - slovak national theatre ii
TRANSCRIPT
Digital Marketing Slovak National Theatre II.
www.asystemsdigital.com
Campaign Goals
• Branding using digital marketing- Open house day in Slovak National Theatre
• Reach the largest possible amount of people
• Showing different ads by regions
• For Ads we used - Facebook, Google search, Google display network and YouTube
Overall results (25.8.2015 - 12.9.2015)
• Total impressions 1,607,482
• Total post engagement 130,499 (like, post, share, comment)
• Total number of interactions (AdWords) 7,222
• Conversions (visit of microsite) 6,264
AdWords - YouTube
• 34,205 impressions (video views)
• 6,264 views (min 30s)
• 18,31% view rate
• Average price for video view 0,046 €
AdWords - search network
• Search on website google.sk/.com and others
• 6,358 impressions
• 787 clicks
• 12,38% Click Trough Rate (CTR)
• Average Cost Per Click (CPC) 0,07 €
AdWords - Display Network
• Network of more than 2 million websites around the world svete, with which Google is working and allows us to publish mostly image ad
• 483,155 impressions
• 171 clicks
• 0,04% Click Trough Rate (CTR)
• Average price for 1,000 impressions 0,27€
Facebook - boost• 861,185 impressions
• 265,273 unique impressions
• 130,499 post engagements (like, comment, share, click)
• Most succesfull videos with average price 0,002 €
• Most successful video (33,222 post engagements)
• Compared to the video static banners had a higher price (€ 0.07) and lower post engagement
• The average price for 1,000 views 0.56 €
Facebook - clicks to website
• 125,841 impressions
• 70,268 unique impressions
• 1,151 clicks
• Average Cost Per Click 0,09€
• Average price for 1,000 impressions 0,79€
Facebook - Event
• 96,738 impressions
• 44,342 unique impressions
• Average price 0,38€
• Average price for 1,000 impressions 1,03€
• In terms of cost it is not the most effective way of promotion, but the request was to use this type of advertisement aswell