case study - slovak national theatre ii

10
Digital Marketing Slovak National Theatre II. www.asystemsdigital.com

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Page 1: Case study - Slovak National Theatre II

Digital Marketing Slovak National Theatre II.

www.asystemsdigital.com

Page 2: Case study - Slovak National Theatre II

Campaign Goals

• Branding using digital marketing- Open house day in Slovak National Theatre

• Reach the largest possible amount of people

• Showing different ads by regions

• For Ads we used - Facebook, Google search, Google display network and YouTube

Page 3: Case study - Slovak National Theatre II

Overall results (25.8.2015 - 12.9.2015)

• Total impressions 1,607,482

• Total post engagement 130,499 (like, post, share, comment)

• Total number of interactions (AdWords) 7,222

• Conversions (visit of microsite) 6,264

Page 4: Case study - Slovak National Theatre II

AdWords - YouTube

• 34,205 impressions (video views)

• 6,264 views (min 30s)

• 18,31% view rate

• Average price for video view 0,046 €

Page 5: Case study - Slovak National Theatre II

AdWords - search network

• Search on website google.sk/.com and others

• 6,358 impressions

• 787 clicks

• 12,38% Click Trough Rate (CTR)

• Average Cost Per Click (CPC) 0,07 €

Page 6: Case study - Slovak National Theatre II

AdWords - Display Network

• Network of more than 2 million websites around the world svete, with which Google is working and allows us to publish mostly image ad

• 483,155 impressions

• 171 clicks

• 0,04% Click Trough Rate (CTR)

• Average price for 1,000 impressions 0,27€

Page 7: Case study - Slovak National Theatre II

Facebook - boost• 861,185 impressions

• 265,273 unique impressions

• 130,499 post engagements (like, comment, share, click)

• Most succesfull videos with average price 0,002 €

• Most successful video (33,222 post engagements)

• Compared to the video static banners had a higher price (€ 0.07) and lower post engagement

• The average price for 1,000 views 0.56 €

Page 8: Case study - Slovak National Theatre II

Facebook - clicks to website

• 125,841 impressions

• 70,268 unique impressions

• 1,151 clicks

• Average Cost Per Click 0,09€

• Average price for 1,000 impressions 0,79€

Page 9: Case study - Slovak National Theatre II

Facebook - Event

• 96,738 impressions

• 44,342 unique impressions

• Average price 0,38€

• Average price for 1,000 impressions 1,03€

• In terms of cost it is not the most effective way of promotion, but the request was to use this type of advertisement aswell

Page 10: Case study - Slovak National Theatre II

For more info and similar results

[email protected]