case study - skroutz.gr shaking up the e-commerce business
DESCRIPTION
Skroutz.gr, the most popular price & product comparison engine in Greece, is a case study for the Greek E-commerce. In its 10 year course, the website has incorporated many innovations which have helped the website to become the leader in the E-commerce business and establish a strong user base. Powerful search engine, user centric (UX) philosophy, contextual design (responsive web design) and innovative mobile apps, are some of its competitive advantages. Let's take a quick tour through the challenges, the best practices and the company's achievements since its beginning.TRANSCRIPT
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Shaking up the E-commerce Business
The case of
Γιώργος ΔημητρίουCommunications & Marketing Director
@tsakali_gr / [email protected]
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www.skroutz.gr
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#Projects
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#Investment
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Lots of coffee cups
1 announcement @
insomnia.gr
12 merchants
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#Skroutz “Awesome Factory”
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#People
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beginning of Greek crisis
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#Merchants Growth
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#Webpage Traffic
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#The most popular website in Greece
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1.200+ merchants
6.2million products
95 mil.pageviews
340,000 searches/day
3.4 mil.unique
visitors
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#Greek E-commerce market
10Sources: E-commerce Europe / ELSTAT
61% growth
(vs 2012)
1.9 mil. Online buyers
€ 1,500 Average spend per e-Shopper
€2.5 billion E-commerce turnover (2013)
GR ranks #4 in Southern Europe
€2.5 mil. Skroutz Annual
turnover
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#Challenges
•Market immaturity
•Mistrust
•User loyalty
•Shipping & Payment
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#Company Achievements
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• Synonymous to E-commerce & online
shopping experience (top-of-mind)
• High ranking website
• Liquidity
• Strong relationships w/ stakeholders
BECOMING THE #1!
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#Users’ Benefits
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• Introduction to online purchases / E-commerce
• Powerful search & price comparison
• Advisor for online shoppingSAVING
MONEY!
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#Users’ Communication
• Organic search & word-of-
mouth
• Skroutz user features
• Social Media
• Blog
• Offline activities14
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EARNING MONEY!
#Merchants’ Benefits
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• Gateway to E-commerce
• High & effective visibility
• Trustworthy service
• Sales increase / Conversion
Rate
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#Merchants’ Communication
• Skroutz for Merchants
• CRM
• Workshops
• One-to-one or one-to-few meetings
• E-commerce Journal
• Newsletters
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#Competitive Advantages
• Long-term expertise (one site, one business model, 10 years)
• User centric philosophy
• Contextual design
• Strict participation policy & procedures
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#Contextual Design
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#Skroutz Mobile App
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350.000 downloads
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#One-click shopping (patented)
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#Innovative Advertising Model
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The road/secrets to success
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Sustainable business
model
Excellent working
environment
Passionate for
E-commerce
Happy creative people
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