case study revivng automobile industry
DESCRIPTION
A Case study on reviving the automobile industry deals with the problems faced by auto sector and its necessory solutions along with GDP shift caused by auto industryTRANSCRIPT
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CASE STUDY - REVIVE THE AUTOMOTIVE BUSINESS
Presented by
DEVAJITH.G
D-13
SIMS, Pune
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INTRODUCTION
• Evolution of Automobile Industry• Global scenario• Indian automobile industry• Growth shift• Opportunities and threats of Auto Industry
• Why india and china?• Market and Growth potential
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Contribution of Auto Industry
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GROWTH SHIFT
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INDIAN AUTOMOBILE INDUSTRY India is a key pillar of global automotive market - policy,
actions and strategies
By 2015, India will exceed every major European market inc. Germany, France and UK in automotive sales
Over the next 20 years, India will be part of global automotive triumvirate
expecting the India automotive sales to exceed the US market by mid 2030
The global automotive game will be pretty much decided by twin forces for China and India
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CHALLENGES FACED BY AUTO
Demographic changes and profound shifts in global economic powerConsumer expectations are changing radically.
New technologies are dramatically changing vehicle industryRising oil priceHuman resourcesEconomic meltdown
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CHALLENGES FACED BY AUTO……
• Product Differentiation• Product Development• Marketing and Distribution• Competitive pressures• M&A and deals• Sustainability• Regulation
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Excellent Source for IT based Engineering Solutions - for Product &
Process Integration
Scaling Costs
Optimising Resources
Benefits of investing in India
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Case study – revival strategy for TATA NANO
The Marketing PlanThe Marketing StrategyThe People’s carThe BuzzAuto Exposition Across the bordersTata Motor ShowroomsOn The webThe One Form Booking
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POWER OF UNITY
Improve Efficiency Collaboration Innovation Effective recruitment Emphasis on low fuel consumption Utilize the opputunities Collective effort to find root cause Technology advancement Stop negative publicity
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Appendix 1 : Employee cost of TATA Nano
Title Salary Benefits*
CEO 228,000 273,600
COO 180,000 216,000
VP of Product Development 100,000 120,000
VP Marketing 80,000 96,000
VP Finance 100,000 120,000
Management Committee 40,200 - 51,200 48,240 - 61,440
Engineering Committee 40,200 - 51,200 48,240 - 61,440
Finance Committee 40,200 - 51,200 48,240 - 61,440
Sales Committee 46,000 - 56,000 55,200 - 67,200
Operation Committee 19,400 - 22,400 23,280 - 26,880
Total 874,000 - 920,000 1,048,800 - 1,104,000
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Appendix 2:Revenue Model of TATA nano
Selling the cars to clientsBank ServicesMaintenance ServicesAdvertisingMarchandisingMaking franchises
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Appendix 3:GDP Trends- Global
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Appendix 4:GDP Growth rate