case study - csuitedigital.com · results •the display ads, native ads and facebook ads came...
TRANSCRIPT
The Target Audience
• Real Estate Expert Advisors wanted to target specific zip codes in Georgia so that it could reach the people looking for real estate services within that area
The Challenge
• The challenge for REEA was to get brand exposure in the relevant market, drive traffic to their website and increase conversion of website visitors
• Our team decided to focus on a specific demographic along with behavior based patterns. The digital strategy was a combination of contextual targeting, keyword targeting, site targeting, and geotargeting. The team also added Native and Facebook to maximize results
The Solution
• The team at Orbit Interactive developed a solution utilizing all of our targeting methods in order to maximize the REEA campaign
• In order to truly grow the campaign, Orbit Interactive assigned a designated account manager to this account. This person was tasked with analyzing all of the data and making optimizations that would further this client towards their goal. Through continual optimizations, Orbit Interactive was been able to show a consistent growth throughout the campaign
Results
• The display ads, native ads and
Facebook ads came together really
well for the campaign. To optimize the
results, the team ran A/B testing on
creatives to see which set of banners
performed best
• The team was successfully able to
maintain an average CTR of 0.37%
across all platforms, generating over
11,000 visits to their website
throughout the campaign flight date