case study rebrand: crossfit deluge
TRANSCRIPT
CASE STUDYREBRAND: CrossFit Deluge
GOALS
Create a new impactful look
Bui ld brand equity
Establ ish brand standards
CHALLENGES
Budget constraints
Licensing Requirements
CHALLENGES
Tight t imel ine
Solut ions needed to br idge the gap
unti l fu l l launch
REBRAND // 5 YEAR LOGO MARK // SUPPORTING COLLATERAL
REBRAND Full brand development process resulting in a comprehensive suite of logo and brand assets ready for implementation.
SPECIAL MARK Celebrating the business’s 5 year anniversary with a special logo for use on branded merchandise and promotions
SCHEDULE CARD The gym’s schedule card proved to be a struggle to manage with ever-changing schedules and staff. With the use of QR codes, the information can be easily updated by the business, and found by the user easily- without a reprint and additional lead time for each update.
WINDOW COVERS A great location off of a main community road provided a great opportunity to maximize the window’s real estate with a branded design implementation while also getting the perk of blocking out some blinding sun for guests with a perforated window cling. Beautiful, useful and impactful.
CLIENT IMPLEMENTATION With a large visual asset library ready for use, the business will take on implementing the visual identity them selves across their platforms including web, social, and their physical location.
PROJECT SCOPE
PREVIOUS BRANDINGLet’s take it back
We support the
GK EAGLESPERSONAL TRAINING
253-370-8872CrossFitDeluge.com
a membership when you mention this ad $20 OFFGe
t
C l a s s S c h e d u l e
5:00- 6:00AM CrossFit
5:00- 6:00AM CrossFit
5:00- 6:00AM CrossFit
5:00- 6:00AM CrossFit
5:00- 6:00AM CrossFit
9:00- 10:00AM CrossFit
CLOSED
7:30-8:30AM
LID7:30-8:30AM
LID
8:30-9:30AM
Yoga8:30-9:30AM
Yoga
9:45-10:45AM CrossFit
9:45-10:45AM CrossFit
9:45-10:45AM CrossFit
9:45-10:45AM CrossFit
9:45-10:45AM CrossFit
12:00-1:00PM LID
12:00-1:00PM LID
12:00-1:00PM LID
3:00-4:00PM LID
3:00-4:00PM LID
3:00-4:00PM LID
4:00- 5:00PM CrossFit
4:00- 5:00PM CrossFit
4:00- 5:00PM CrossFit
4:00- 5:00PM CrossFit
4:00- 5:00PM CrossFit
5:00- 6:00PM CrossFit
5:00- 6:00PM CrossFit
5:00- 6:00PM CrossFit
5:00- 6:00PM CrossFit
5:00- 6:00PM CrossFit
6:00- 7:00PM CrossFit
6:00- 7:00PM CrossFit
6:00- 7:00PM CrossFit
6:00- 7:00PM CrossFit
6:00- 7:00PM CrossFit
CROSSFIT YOGA LOW IMPACT DELUGE
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
LID
LIDLow Impact Deluge
Mon/Tues/Thurs 12pm and 3pm
Cost $80 monthly
CrossFit Personal Tues/Thurs 7:30AM Training Punchcard
12 sessions for $150 + plus tax
BUSINESS CHALLENGES STATED
There were many versions and renditions of the logo over the years. This created
implementation struggles. The logo ended up only being available in a small
JPEG format requiring it to be used on an all black background at all times
Postcard
Before
Updated posctcard features
an emphasis on branding and clear
messaging after removing the
details like weekly schedule and
replacing that information with the
use of a QR code link. Easier to
manage for business as well.
NEW BRANDING
INITIAL CONCEPTS PRESENTED
Strong mark, useful and impactful.
ELEMENTS TO BE INCLUDED
Through discovery, there were a few key elements the Owners wanted to
maintain or add in to their new logo and mark.
Business Monogram Letters, Font style, Mountain nod to geographic location,
previous logo’s colors, and the year opened.
NEW BRANDINGStrong mark, applicable and impactful.
CONCEPTS
After the initial presentation, the final direction was selected and we moved
into refining this direction with a careful mix of the Owner’s preferences and the
Designer’s recommendations to finalize a new logo to continue growing their
business with that also retains some of the previous logo’s equity.
Var iat ions
Final Responsive Logo
Logo variat ions with tagl ine, year and anniversary markStrong mark, applicable and impactful.
We had a problem with how we could
display our current logo due to the
complexity of i t . Br ight ly Branded
was able to create a s imple, yet
unique logo that would help us brand
our business not only on social media,
but on all of our items that we use our
logos on such as business cards, schedule
cards, banners and stickers.
How has your new brand impacted
your business?
In just a short t ime we have received
great feedback! We are receiving
more inquir ies and business with our
new brand. I can’t wait to see how
we continue to grow.
www.Bright lyBranded.com
Christ ine KroenertOwner, CrossFit Deluge
RESULTS