SHAHNAZ HUSAIN AND SMGULP

CASE STUDY ON WOMEN ENTREPRENEURSHIP

Shahnaz Husain

Successful Women Entrepreneur in India Herbal treatment for beauty & health problems 1970 entered the business 1977 set up 1st owned salon in Delhi with initial

amt of Rs 35,000. 2002 had over 650 salon in the world, strong

presence in over 100 countries.

Shri Mahila Griha Udyog Lijjat Papad

Started by 7 semi literate Gujarati housewives Their purpose “was to do something worthwhile

wit their time & help supplement their family income”.

March,1959 started by borrowing initial amt of Rs 80

In 2002, it had turnover of Rs 3 billion & export of Rs 100 million.

Distinctive Entrepreneurial Style

Highly educated in an Irish convent

Extensive training in cosmetic therapy for 10 yrs

She pioneered the commercialization of ayurvedic cosmetics

Identified niche market and catered to it

Semi literate Gujarati housewives

They used cooking skills to start their business with no initial training.

Set up small business venture to help their family income.

They got publicity through word of mouth & article in vernacular newspaper

Shahnaz Husain

Lijjat Papad

Difficulties faced by women entrepreneurs

Male dominant social order Require financial assistance Family obligations Emphasis to family ties and relationships Low-level management skills The male - female competition Low-level risk taking attitude

Intuition & Relationships V/S

Logic & principles

Shahnaz Husain Realized that chemical cosmetics had harmful effect

on the human body. So turned attention towards ayurvedic products. Extensive training for 10 yrs in cosmetic therapy Set up own salon in 1997 Pioneered the commercialization of ayurvedic

cosmetics. Captured niche market and catered to it After success in India, explored avenues abroad

Shri Mahila Griha Udhog Lijjat Papad(SMGULP)

Followed principle – Discipline & Commitment to make business successful

Initially started by 7 semi literate Gujarati housewives They got publicity through word of mouth and articles Their business success was through cooking so only

women above 18 yrs were allowed to become members

Sharing advertisement expenses etc was the strategy to reduce expenses.

Develop Women Entrepreneurs Better educational facilities and schemes should be extended to women folk from government part.

Adequate training programmes on management

Training on professional competence and leadership

The financial institutions should provide more working capital assistance both for small scale venture and large scale ventures.

A Women Entrepreneur's Guidance Cell set up to handle the various problems of women entrepreneurs all over the state.

Programmers for encouraging entrepreneurship among women are to be extended at local level.

Training in entrepreneurial attitudes should start at the high school level through well-designed courses, which build confidence through behavioral games

Programmes should be held to train financiers to treat women with dignity and respect

Presented By:

Nitesh Awate Richa Beriwal Shweta Shelar Prashant Singh Saugandh Thanekar