case study on maruti

7/23/2019 Case Study on Maruti

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CASE STUDY ON : GREEN INITIATIVES BY MARUTI UDYOG

LTD

INTRODUCTION

The products of automobile industry touch daily lives by providing personal mobility for millions. But there are some challenges that are faced by the industry such as

deterioration of local air quality, global warming and the treatment of scrapped vehicle.

Every automaker has worked in the direction to save environment and the considerable

improvements are also made in this direction. As there are competitive pressures to

reduce cost, the automakers are driven towards resource productivity and minimization of

waste to achieve economies of scale A recent orld Energy !ouncil "E!# study found

that without any change in our current practice, the world energy demand in $%$% would

be &%'(%) higher than *++% levels

THE CASE

aruti -dyog, ndia/s leading automaker whose parent is 0uzuki from 1apan, has also

paved its way towards sustainable development by incremental changes in few things that

resulted in big savings. 2ast year aruti ran program to reduce part of each component

by * gram. nterestingly, aruti has reduced its electricity consumption per vehicle by $%

per cent in the last nine years, water consumption by 34 per cent, and land fill waste by

45 per cent. The carbon dio6ide emission has declined $5 per cent in seven years. t has

become a zero discharge company and recycles all its water . The small car named 7A8

0tar/, which is global car of aruti, is designed in such a way that (5 per cent of car can

be recycled as e6plained by European regulations about the concept of end8of8life8vehicles "E29s#Therefore company bagged an order of :&%%% A8star from ;issan in

Europe recently

problems

The industries were only limited to environmental laws and regulations set by

<overnment bodies. Traditional understanding of environmental management was

limited to =cleaning up the mess> after production is completed. Environmental

management in many companies is oriented to compliance, remediation of contaminated

land, and reduction of targeted hazardous materials . Then, they start talking only about

green production which was only limited to eco8friendly products and processes. t is a

very proven fact that eco8factories are not only the solution if they are producing the

unsustainable products ?*$@. Therefore, companies are proactively coming forward to

develop sustainably. any of these companies are now going beyond environmental

performance and are now beginning to discuss sustainability. 0ustainability pushes the

environmental envelope and challenges companies to consider issues such as the



environmental impact of the materials they select, the social implications of their

products and operations, and in some case the need for their product at all

;TAT9E0

hen the ndian market was offering only two tube light configurations i.e., 3$ watts

and :4 watts, aruti tied up with a small manufacturer for $(8watt tubes. n the factory

there is provision for three !2 lamps and company managers realized that the room

would have enough illumination with two lamps of :4 watts in each holder. 0o the third

lamps were taken out. This seems to be a small step but if we look towards energy

savings in a year time, and then they are huge. n the assembly line, where a6les are

installed, the components are placed on an inclined bar on which they slide towards the

worker due to gravity which helped in eliminating the use of conveyor belts. ater

pumps in cooling towers were made to consume less electricity by slightly reducing the

size of the impeller. The power supply of machines, that run intermittently, was cut to

save energy. The compressed air used to run various tools used to go into the shop floor at $(8$+ degrees centigrade allowed to rise its temperature to :$ degrees because of no

harm. Earlier waste water from all sources was dumped into <overnment sewers, for

which company was paying <overnment. But now after the improvements in treatment

processes no sewer is discharged into <overnment sewers and all waste water is recycled

by the company.

Conclusion

The automobile sales are increasing in ndia and today there is a challenge before

manufacturing industries to become sustainable. t clearly shows that the raw materials

are finite and there are increasing demands, therefore, companies are moving towards

change in product designs, various stages of processing, consumption and use of raw

materials so as to encourage optimum reuse and recycling, thereby avoiding wastage and

preventing depletion of the natural resources stock. But there is nothing special that has

to be createdC therefore the change begins with little transformations in manufacturing

system. There is no single formula which can be applied to make a company sustainable

immediately. 0ustainability is temporal and deals with continuous advancement in all

areas. Also, sustainability is not forced but it depends upon the will of organization for a

change. To protect, maintain and improve present life styles and preserve them for future,

companies are voluntarily coming forward to become sustainable. Thus, sustainability inthe manufacturing system is the key to address various problems of the production and

operations in industry. aruti -dyog 2td took some steps forward to make its products

sustainable, therefore other companies should also come forward to adopt sustainable

manufacturing practices so as to secure the future of coming generations. onclusion

case study on maruti

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