case study on gucci

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Case Study

On

Gucci group ltd.

Ques. No:1

Marketing reseach involves the identification, collection, analysis, and dissemination of information. Explain how each of these phases of marketing reseach applies to Gucci’s problem.

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Ans. to the ques. No: 1

Identification of information is an essencial part of marketing research. “gucci” identified information by the promotional game of increasing catalog leadership.

Collecting valuable information is very important. “gucci” collected from different sources.

Analysis of information is very much needed. “Gucci” analysed information by the casual relationship between variables.

Dissemination of information is the last thing to do. “Gucci” managers disseminated the information to the top level of management.

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Ques. No:2

Is the problem facing gucci a case of problem identification research or problem solution research? Explain.


o Problem solving research is a kind of research that is under taken to

help solving specific marketing problem.

o “Gucci” has taken problem solving research to solve specific research.

That’s because “Gucci” has some specific problems but they have already identified the problems.

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Ques. No:3

What is the marketing research problem?

Ans to the ques. No: 3

There were 2 types of Marketing research problem in for “Gucci”. They are described below :

1. General Problem:

The general problem was whether the sales will increase or decrease.

2. Specific Problem:

Weather customs will like it or not?

Will they like playing the game?

Do they want to play?

Effect of the game on “Gucci’s” image.

The use of catalog

Ques. No:4

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Can exploratory research be used in this case? How?


Exploratory research can be used in this case.

Exploratory research is one type of research design, which has its primary objective of the problem situation confronting the researcher.

The ways of using this research are:

By receiving secondary data.

By talking to the industry expert

By using technology to improve catalog style.

By taking focus group interview.

Ques. No:5

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Can descriptive research be used in this case? How?


Yes, descriptive research can be done in this case.

Descriptive Research is a type of research that is conclusive which has its major objective the description or something like –usually market functions.

Ways of using the research is described below:

Finding numbers of customers like the game.

Finding the certain customers use to evaluate the game.

Finding the number of customers who want to play the game.

Ques. No:6

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What internal sources of secondary data can you identify which will be helpful to gucci?


For every company, there are some internal sources of secondary data. For “Gucci”, these sources are:

Previous sales records.

Different promotional techniques used for catalog.

Reports got “Gucci” stores.

Mailing list

Retailers

Emails from buyers

Orders from customers.

Ques. No:7

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What published sources of secondary data can you identify which would be helpful?

Ans. to the ques. No:7

Published sources of secondary data :

There are some published sources of secondary data which should

be used in a company . For “ Gucci” the main published sorurce of secondary data are:

Guides and journals

Encyclopedia of business information

Business and market analysis report .

Trade - directories

Ques. No:8

Whih exploratory research techniques would you recommend? Why?

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Ans to the question: 8

Exploratory research techniques:

There are some exploratory research techniques. I would like to recommend to Gucci for these techniques.

Focus group interview:

This is an interview conducted by a trained moderator. Gucci can use these techniques for further development.

Depth interview definition:

Research technique conducted in person in the field (rather than in the researcher's office) by a trained interviewer for the purpose of learning the motivation of consumers in the purchase decision process.

Industry expert report :

Gucci can devote some industry export. They can conduct research and give a helpful report.

Projective technique:

Projective techniques is an instructed and indirect from of questioning which encourage the issue of concern Gucci can highly be benefited by this.

Ques. No:9

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Which survey method would you recommend to gucci to conduct descriptive research? Why? What are the limitations of this mode?

Answer to the question: 9

Survey method:

There are different types of survey method which are helpful for having a successful marketing research

Recommendation for Gucci:

Personal interview

Telephone interview

Income interview

Online interview

Intercepts

A.v.r .technology definition:

Explicit liability Reserve required by the National Association of Insurance

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Commissioners (NAIC) established for all invested asset classes. Specific reserves are established for real estate and mortgages. In essence, the purpose of this reserve is to provide a back-up sum for potential equity and credit losses.

Lamination:

The laminations are:

Huge cost

Understanding problem of people

Problem with online

Ques. no: 10

Which stakeholder would be affected if Gucci printed misleading or increase marketing research results in its new catalog?

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Ans. to the question: 10

Different types of people would be affected because of the misleleading of a company. As Gucci is the catalog company , many people are sure to be mistake . if Gucci makes any mistake.Stakehoders will be affected mainly.

They are:

Top level of managementPeople related the investmentCompany guys consumers.