case study - naming test
TRANSCRIPT
Case Study - Naming TestTotal Respondents: 211Results Collected from 6.24.11 – 6.27.11
Research study conducted by:
What is your gender?
Male Female0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
36%
64%
Do you currently have any children under 18 living in your household?
Yes No0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
100%
0%
Please indicate the age your children; if you have children in more than one age group, please select all that apply:
Under age 4 Ages 5-7 Ages 8-10 Ages 11-12 Ages 13 - 17 Age 18+0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18%
52% 50%
33%
20%
9%
Please read each of the names and indicate how well you feel each name fits this specific water park description:
8% 8%
11%
4% 4%
20%
10%
7%9%
15%
22%
13%
9%
12%14%
21%
16% 17%
23%22%
16% 16%
18%
22%
18%
12%
19%
32%
29%
32%
37%
29%
22%
26%
33%34%
21%
18%
27%
34%
36%
23%25%
32%
22%
Doesn’t fit at all Doesn’t fit very well Neither fits nor does not fit Somewhat fits Fits very well
Name 1 Name 2 Name 3 Name 4 Name 5 Name 6 Name 7 Name 8 Name 9
Below is a list of potential names for the water park just described. Please read each of the names and indicate how well you feel each name fits this specific
water park description:
[Name 1]
Doesn’t fit at all Doesn’t fit very well
Neither fits nor does not fit
Somewhat fits Fits very well0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
8%15% 23%
32%
21%
Below is a list of potential names for the water park just described. Please read each of the names and indicate how well you feel each name fits this specific
water park description:
[Name 2]
Doesn’t fit at all Doesn’t fit very well
Neither fits nor does not fit
Somewhat fits Fits very well0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
8%
22% 22%29%
18%
Below is a list of potential names for the water park just described. Please read each of the names and indicate how well you feel each name fits this specific
water park description:
[Name 3]
Doesn’t fit at all Doesn’t fit very well
Neither fits nor does not fit
Somewhat fits Fits very well0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
11% 13% 16%
32%27%
Below is a list of potential names for the water park just described. Please read each of the names and indicate how well you feel each name fits this specific
water park description:
[Name 4]
Doesn’t fit at all Doesn’t fit very well
Neither fits nor does not fit
Somewhat fits Fits very well0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4%9%
16%
37% 34%
Below is a list of potential names for the water park just described. Please read each of the names and indicate how well you feel each name fits this specific
water park description:
[Name 5]
Doesn’t fit at all Doesn’t fit very well
Neither fits nor does not fit
Somewhat fits Fits very well0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4%12%
18%29%
36%
Below is a list of potential names for the water park just described. Please read each of the names and indicate how well you feel each name fits this specific
water park description:
[Name 6]
Doesn’t fit at all Doesn’t fit very well
Neither fits nor does not fit
Somewhat fits Fits very well0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
20%14%
22% 22% 23%
Below is a list of potential names for the water park just described. Please read each of the names and indicate how well you feel each name fits this specific
water park description:
[Name 7]
Doesn’t fit at all Doesn’t fit very well
Neither fits nor does not fit
Somewhat fits Fits very well0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10%
21%18%
26% 25%
Below is a list of potential names for the water park just described. Please read each of the names and indicate how well you feel each name fits this specific
water park description:
[Name 8]
Doesn’t fit at all Doesn’t fit very well
Neither fits nor does not fit
Somewhat fits Fits very well0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
7%16%
12%
33% 32%
Below is a list of potential names for the water park just described. Please read each of the names and indicate how well you feel each name fits this specific
water park description:
[Name 9]
Doesn’t fit at all Doesn’t fit very well
Neither fits nor does not fit
Somewhat fits Fits very well0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
9%17% 19%
34%
22%
How appealing do you find each water park name?
11%
8%
17%
4% 5%
31%
8%
5%
8%
19% 20%
17%
12% 13% 14%
17% 16% 15%
25%27%
22%
14%
22% 23% 23%20% 20%
24%
27%
22%
39%
27%
16%
31% 32% 32%
21%
18%
22%
30%33%
16%
22%
27%25%
Extremely Unappealing Somewhat Unappealing Neither appealing nor unappealing Appealing Very Appealing
Name 1 Name 2 Name 3 Name 4 Name 5 Name 6 Name 7 Name 8 Name 9
How appealing do you find each water park name?
[Name 1]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
11%19%
25% 24%21%
How appealing do you find each water park name?
[Name 2]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
8%
20%27% 27%
18%
How appealing do you find each water park name?
[Name 3]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
17% 17% 22% 22% 22%
How appealing do you find each water park name?
[Name 4]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4%12% 14%
39%30%
How appealing do you find each water park name?
[Name 5]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
5%13%
22%27% 33%
How appealing do you find each water park name?
[Name 6]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
31%
14%23%
16% 16%
How appealing do you find each water park name?
[Name 7]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
8%
17%23%
31%22%
How appealing do you find each water park name?
[Name 8]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
5%
16% 20%
32%27%
How appealing do you find each water park name?
[Name 9]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
8%15%
20%
32%25%
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
8%6%
10%
3% 4%
18%
3%5% 4%
15%
19%
15%
9%
13%
21%
13%
10%11%
31%29%
31%
26%
20%
24%
28% 27% 28%
23%25%
18%
35%
31%
18%
25%
30% 29%
22% 22%
26%27%
32%
19%
30%28% 27%
Definitely would not go Probably would not go Might go Would probably go Would Definitely go
Name 1 Name 2 Name 3 Name 4 Name 5 Name 6 Name 7 Name 8 Name 9
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
[Name 1]
Definitely would not go
Probably would not go
Might go Would probably go
Would Definitely go
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
8%15%
31%23% 22%
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
[Name 2]
Definitely would not go
Probably would not go
Might go Would probably go
Would Definitely go
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
6%
19%29%
25% 22%
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
[Name 3]
Definitely would not go
Probably would not go
Might go Would probably go
Would Definitely go
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10%15%
31%
18%26%
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
[Name 4]
Definitely would not go
Probably would not go
Might go Would probably go
Would Definitely go
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3%9%
26%
35%
27%
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
[Name 5]
Definitely would not go
Probably would not go
Might go Would probably go
Would Definitely go
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4%
13%20%
31% 32%
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
[Name 6]
Definitely would not go
Probably would not go
Might go Would probably go
Would Definitely go
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18%21% 24%
18% 19%
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
[Name 7]
Definitely would not go
Probably would not go
Might go Would probably go
Would Definitely go
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3%
13%
28% 25%30%
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
[Name 8]
Definitely would not go
Probably would not go
Might go Would probably go
Would Definitely go
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
5%10%
27% 30%28%
Considering your attitudes and feelings about the water park as you understand it, click on the response that best indicates if you would go to a water park with this
name if it were located near you:
[Name 9]
Definitely would not go
Probably would not go
Might go Would probably go
Would Definitely go
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4%11%
28% 29%27%
Please rank these water park names in order of preference with: 1 being your favorite and 9 being your least favorite:
1 2 3 4 5 6 7 8 9
Name 1 6% 6% 9% 14% 11% 16% 15% 13% 10%
Name 2 8% 9% 12% 8% 13% 13% 12% 16% 9%
Name 3 9% 11% 14% 8% 7% 10% 13% 15% 13%
Name 4 9% 19% 18% 14% 15% 10% 6% 6% 3%
Name 5 23% 12% 9% 9% 12% 9% 10% 8% 9%
Name 6 10% 6% 3% 5% 9% 12% 10% 11% 33%
Name 7 9% 12% 14% 13% 11% 10% 12% 8% 12%
Name 8 12% 16% 13% 15% 12% 10% 8% 10% 5%
Name 9 15% 10% 8% 14% 10% 10% 14% 13% 6%
(Cont’d) Please rank these water park names in order of preference with: 1 being your favorite and 9 being your least favorite:
0%
10%
20%
30%
40%
50%
60%
21%
29%34%
46% 44%
19%
35%40%
32%38% 37%
41%
15%
26%
55%
31%
23%
33%
Top 3 Box (Rank 1-3) Bottom 3 Box (7-9)
Name 1 Name 2 Name 3 Name 4 Name 5 Name 6 Name 7 Name 8 Name 9
What is your age?
under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4%
16%
40%
32%
8%0% 0%
What is your annual household income?
Less than $25,000
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000+ Prefer not to disclose
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10%
27%21%
11% 11%
3% 1%
15%
What is the highest level of education you completed?
Some high
school
High school
Asso-ciate
degree
Bache-lor de-
gree
Mas-ter’s
degree
Doc-toral
degree
Pro-fes-
sional degree
(e.g. JD,
MD)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
3%
29%
15%
25%
12%
2%
6%
This survey was conducted online via social networks6.24.11 – 6.27.11 among 211 individuals.
This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be
calculated.
For more in depth survey methodology, please contact Lab42 at [email protected]
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