case study mocking jay

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Post on 16-Aug-2015

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  1. 1. The Mocking Jay Web 2.0
  2. 2. Traditional marketing Cinema posters and bus posters are still used But fans will also recreate or make their own posters as well- as can be seen from the poster on the top right.
  3. 3. Review sites Fans can review on sites like IMBD and interact with the site in a web 2.0 sort of way.
  4. 4. Website There is a website that has been designed to look as though the world of the books and films is real and can be looked at, not particularly interactive though. There are also fan made sites that allow more interactivity with share and like options, more like a social network.
  5. 5. Has an official Hunger Games YouTube channel that they post trailers and clips on. Using it much like a TV platform. Audiences have made covers of the song hanging tree- marketing the film in a more 2.0 sort of way. https://www.youtube.com/watch ?v=rBkgxn8z8M0 Audiences have made videos commentating on trailers https://www.youtube.com/watch ?v=ZTwRp9SiZWo
  6. 6. Twitter Top tweet pages have become popular to showcase positive (generally) tweets about the film. They also have an official twitter page with regular tweets and links to trailers and pictures. Also hashtags to talk about the film are another form of marketing.