2016 © Sensor Tower Inc. - All Rights Reserved.

sensortower.com

Case Study

Ad Intelligence Case Study: Machine Zone uses Sensor Tower to Power Its Competitive Intelligence

Background:Machine Zone is a global leader in free-to-play mobile gaming. The publisher’s flagship title, “Game of War – Fire Age,” is the largest real-time, massively multiplayer mobile game in the world and a worldwide top free and top grossing application. To grow its mobile user base, Machine Zone has employed sustained advertising e�orts. With large budgets on mobile video, RTB, and social networks worldwide, Machine Zone required a partner that could help it understand trends in the mobile ecosystem and convert more advertising dollars into loyal users. To provide these crucial insights into mobile advertising, Machine Zone chose Sensor Tower.

Challenge:With a high volume of ad impressions across hundreds of ad networks and countries, Machine Zone places significant value in generating quality creative assets. Machine Zone needed a way to holistically understand the latest creative trends and—more importantly—know when a competitor has pushed a new ad campaign. Even more, Machine Zone wanted to see which networks other advertisers use and get an understanding of those advertisers’ Share of Voice (SoV) in the United States. SoV helps Machine Zone benchmark against competitors and also identify which geographies they are actively targeting.

Solution:Using Sensor Tower’s Ad Intelligence, Machine Zone can quickly identify the top advertisers on any given network and dive into their latest creative assets. Within Ad Intelligence’s Creative Gallery, Machine Zone can see which creatives their competitors are currently running and the relative distribution of those creatives on each network. From Kate Upton to Arnold Schwarzenegger, Machine Zone has a number of high profile celebrities under its Intellectual Property (IP) and, as a global category leader in gaming, is a potential target of IP the�. Likewise, it needs to ensure that networks aren’t running older creative assets. With Ad Intelligence, Sensor Tower enables Machine Zone to easily identify infringing and outdated creatives so immediate action can be taken.

Customer

Key Titles

Mobile Strike Game of War

Headquarters

Palo Alto, California

Sensor Tower Products Used

App IntelligenceAd Intelligence

Results

No. 1 network rank for Mobile Strike on 10 of 16 ad networks.

2016 © Sensor Tower Inc. - All Rights Reserved. sensortower.com

Case Study

Solution (Continued):Machine Zone also uses Ad Intelligence’s Top Advertisers component to benchmark its advertising SoV against competitors. Knowing its current SoV on each ad network helps the company develop a big-picture understanding of industry strategies. “Sensor Tower helps us understand the mobile ecosystem and maximize the potential of mobile advertising in order to e�iciently generate quality, high value users.” said Deepak Gupta, Chief Revenue O�icer of Machine Zone.

Results:Machine Zone most recently utilized Sensor Tower data to better understand its advertising e�orts around the global launch of “Mobile Strike,” the first title from its Epic War studio. “Sensor Tower has been very helpful for us. We’ve been able to find markets and networks where we aren’t getting much share of voice and make adjustments with our campaign strategy,” said Matt Holland, Analyst at Machine Zone. The publsher has maintained a top 10 ranked SoV on most of the ad networks it partners with following the launch of “Mobile Strike”, and its concentrated advertising e�orts have resulted in a substantial increase in installs. As a result, “Mobile Strike” quickly rose to the No. 1 rank in both the Strategy and Role Playing Game categories on the Apple App Store.

“ Sensor Tower helps us understand the mobile ecosystem and maximize the potential of mobile advertising in order to e�iciently generate quality,high-value users.

Deepak GuptaChief Revenue O�icer, Machine Zone

About Sensor Tower

Sensor Tower is the leading solution for mobile marketers and industry analysts who demand competitive insights on the mobile economy. Sensor Tower's product suite includes: Rankings & Leaderboards, App Intelligence, Store Intelligence, and Ad Intelligence.

Learn more

Visit sensortower.com/solutions/ad-intelligence to learn more about using Sensor Tower to shape your acquisition strategy.

Above: Machine Zone uses Ad Intelligence’s Creative Gallery to study competitor ads.

”