case study: leafwareleafware leafware is a company dedicated to making the world greener and safer...

7
Case Study: Leafware • Leafware is a company dedicated to making the world greener and safer for generations to come • They sell disposable and versatile plates and bowls made from the leaves of specific trees and vines sewn together with bits of stem

Upload: braeden-decourcey

Post on 30-Mar-2015

219 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Case Study: LeafwareLeafware Leafware is a company dedicated to making the world greener and safer for generations to come They sell disposable and versatile

Case Study: Leafware• Leafware is a company dedicated to making

the world greener and safer for generations to come

• They sell disposable and versatile plates and bowls made from the leaves of specific trees and vines sewn together with bits of stem

Page 2: Case Study: LeafwareLeafware Leafware is a company dedicated to making the world greener and safer for generations to come They sell disposable and versatile

Challenge

Leafware wanted Think Social First to drive awareness of their brand while engaging with

consumers

Page 3: Case Study: LeafwareLeafware Leafware is a company dedicated to making the world greener and safer for generations to come They sell disposable and versatile

Action• Think Social First created a share contest on Leafware’s Facebook

page• Followers were encouraged to share three different images to

win

Page 4: Case Study: LeafwareLeafware Leafware is a company dedicated to making the world greener and safer for generations to come They sell disposable and versatile

Results

• Product photos were shared over 6,100 times

• Page visits increased

• 41% of those reached engaged with the post

Contest start Contest end

Page 5: Case Study: LeafwareLeafware Leafware is a company dedicated to making the world greener and safer for generations to come They sell disposable and versatile

Results: Shares# of shares

Post 1 3,055Post 2 2,130Post 3 1,285

Campaign total: 6,470

Page 6: Case Study: LeafwareLeafware Leafware is a company dedicated to making the world greener and safer for generations to come They sell disposable and versatile

Results: Page visits

Contest start Contest end

Continued growth

Page 7: Case Study: LeafwareLeafware Leafware is a company dedicated to making the world greener and safer for generations to come They sell disposable and versatile

Results: Engagement

41% of those reached engaged with the post