case study: how to maintain a fanbase on chinese social media
DESCRIPTION
How FIVB has continued to grow and engage their fanbase on Chinese social media, a year laterTRANSCRIPT
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CASE STUDYInternational Federation of Volleyball (FIVB)
Maintaining a Fanbase on Chinese Social Media
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Because China's volleyball team was one of the earliest teams to achieve success on the
international sports stage, the sport is popular in China.
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The official governing body, the International Federation of Volleyball (FIVB), launched on
Chinese social media last year to great success, growing over 100,000 fans in only 90
days.
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However, while many brands have a strong start, one of the biggest
challenges is maintaining a fanbase.
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FIVB, however, has maintained a steady rate of organic growth several
months down the line.
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In the past week alone, they've gained :
3,000 240 2.2K200 600newfollowers
comments reposts clicks likes
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How did they do it?
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1. Great ContentFIVB’s posts are consistently filled with rich media content: high quality, exclusive behind-the-scenes, & action images
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2. LocalizationSince Chinese fans are interested in news that they can relate to, FIVB emphasizes the Chinese teams and what events take place in China.
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3. EngagementFrequent updates, questions, and campaigns encourage fans to participate in conversations and give opinions.
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Thanks for listening ;)
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