case study: general motors drives innovation with apis to perfect the connected car ecosystem
TRANSCRIPT
World®’16
CaseStudy:GeneralMotorsDrivesInnovationwithAPIstoPerfecttheConnectedCarEcosystemSidMadamanchi – GeneralMotors
DO3T04S
DEVOPS
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Abstract
Withdecadesofexperienceintelematics,GMhasalwaysbeenattheforefrontofbuildingconnectedcars.Andastheapplicationeconomymatures,thesevehiclesarerapidlybecomingtheepicenterofavastdigitalecosystemthatseamlesslyconnectstheautomakerwithitssuppliers,dealers,customersandproductstoincreaseefficiency,satisfactionandloyalty.
Inthismust-seesession,SidMadamanchi,SeniorManager,PartnerAPIs,willsharehisvisionandinsightintohowthiscelebratedbrandleveragesAPIsanddigitalconnectivitytoearncustomersforlife.
SidMadamanchiGeneralMotors
INTERFACE DIRECTLY WITH THE VEHICLE THROUGH ITS DIGITAL INFRASTRUCTURE.
Our in-vehicle API’s offer unique opportunities for partners to develop apps that are hosted within the vehicle infotainment system.
APIsintheConsumerEngagementspaceOnStar Platform: Merchant and service provider
interactions delivered via a single GM system. Personalized and relevant connections between “where
you go” and “what you do.”
It’s comprehensive app that helps drivers find value in the places they go.
MOBILE FIRST GLOBAL PLATFORM
VEHICLEINTEGRATION
CONTEXTUAL ENGAGMENT
Mobile as primary basis for
relationship
Consolidate & scale to customers in all
markets
New vehicle featuresvia mobile
Own, don’t own, other mobility needs
DAILY RELEVANCE
Multiple interactions per day
APIsintheMobilespace
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