case study fullsix - malakoff médéric (en - fr)
DESCRIPTION
Our Approach: A website focused on user experience and client’s culture Complete reorganization of offers and solutions presentation as well as graphic and structural revision of the portal Creation of simulators and educational video content to back the customer in his approach Revision of customer and affinity servicesTRANSCRIPT
Challenge:• Reform brand positioning of the group on the market of social welfare and set it in the general public• Ensure the proximity of Malakoff Mederic with its customers in everyday life
Our Approach:• A website focused on user experience and client’s culture• Complete reorganization of offers and solutions presentation as well as graphic and structural revision of the portal• Creation of simulators and educational video content to back the customer in his approach• Revision of customer and affinity services
Trailer
Institutional Website - Home
Institutional Website- Homepages
Institutional Website –TOUTm Offer
Help to choose tools- Simulators
Educational videos and animations
iPhone Application- SOS
Results:
• Average number of visitors/month:Before: 120 000 visits/month
After: 350 000 à 420 000 visits/month • So an increase by 3 to 4 times (!)
Results
• Strategic Brand & Marketing Consulting
• Digital Strategy
• Integrated Advertising
• @lternative TV, Digital Advertising & Media
• Social Marketing, Content & Events• Performance Based Media - Acquisition
• eCommerce
• Relationship Marketing
• Websites, Platforms & Applications
• Mobile & Shopper Marketing
• Consumer Research
• Analytics, Data & Performance
• Conversation Tracking & Analysis
Enjeux :• Rénover le positionnement la marque du Groupe sur le marché de la protection sociale et l’installer auprès du grand public• Assurer la proximité de Malakoff Mederic auprès de ses clients au quotidien
Notre approche :• Un site Internet centré sur l’expérience utilisateur et la culture client• Réorganisation complète de la présentation des solutions et offres et refonte graphique et structurelle du Portail• Création de simulateurs et de contenus vidéos d’inspiration pédagogique pour accompagner le client dans sa démarche• Refonte des espaces clients & des espaces affinitaires
Trailer
Site institutionnel – Home page
Site institutionnel - Homepages
Site institutionnel – Offre TOUTm
Outils d’aide au choix - Simulateurs
Vidéos et animations pédagogiques
Application iPhone - SOS
Résultats
Résultats :
• Moyenne de visiteurs uniques/mois : Avant : 120 000 vu/mois Après : 350 000 à 420 000 vu/mois • Soit une progression x 3 à x 4 (!)
• Strategic Brand & Marketing Consulting
• Digital Strategy
• Integrated Advertising
• @lternative TV, Digital Advertising & Media
• Social Marketing, Content & Events• Performance Based Media - Acquisition
• eCommerce
• Relationship Marketing
• Websites, Platforms & Applications
• Mobile & Shopper Marketing
• Consumer Research
• Analytics, Data & Performance
• Conversation Tracking & Analysis