case study - fe-markt
TRANSCRIPT
Campaign Goals
Company dedicated to the collection and processing of end-of-life vehicles
• Keywords Audit
• Audit of PPC campaign settings
• To maximize the effect of Google AdWords advertising campaign with an unchanged budget
Comparison
After editing the ad campaign, we compared two 14 consecutive days periods before the audit and post-audit
Results
• 48 % clicks increase
• -2,45% impression decrease - Ads much more targeted
• 51 % increase Click trough rate
• 238 % increase in impression share rate with selected keywords
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