case study: eu2014.at - engaging first time voters through peer-to-peer journalism
DESCRIPTION
A Case Study on the blog project EU2014.at that engaged First Time Voters through Peer-to-Peer Journalism in an effort to inform them about the elections to the european parliament 2014.TRANSCRIPT
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Case Study: EU2014.at !Engaging First Time Voters through Peer-to-Peer Journalism
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The challenge
Voting age: 16 years 44% said they would want to vote Only 29% did (2009) !
Main reason not to vote: they don’t feel informed they don’t think their vote matters
BUT: youth is generally pro-European. They don't know a life with passports and money exchange
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Information
There’s no lack of information:
But: the information is only provided by authorities
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Election & Campaign Blogs
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…but they are all run by “experts”
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Our Solution
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Our Solution
28 students Age 15 to 19 Who comment, analyze, report on campaigns
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What they did
Portraits of 28 Member countries
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What they did
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What they did
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Expert Guests
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Online Action - Offline Impact
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Peer Experts
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Reach
91000 visits 2 Minutes/visit Up to 2000 readers/day !
Reached: Influencers through Twitter Broad appeal through Facebook First-time and Young Voters through in-school, peer-to-peer conversations
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What we learned
How to reach young people: Everywhere, but never everyone
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What we learned
The "first past the post" deal helped Schulz in Germany, but hurts S&D now. Helpes the European Parliament position vs council
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What we learned
Despite Europe-wide campaigns by social democrats and green parties, results are still national BUT awareness for European politics (Junker vs Merkel/Cameron) is rising.
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Thanks! Discussion?
Yussi Pick [email protected]
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@yussipick !
http://www.linkedin.com/in/yussipick/