Case Study: Educating Residents about Nitrogen Pollution

Download Case Study: Educating Residents about Nitrogen Pollution

Post on 07-May-2015

194 views

Category:

Environment

0 download

Embed Size (px)

DESCRIPTION

A presentation about educating local residents about nitrogen pollution in Red Brook Harbor. Presented by Michel Cullum Associates, Inc. and Design Principles, Inc. during the Buzzards Bay Coalition's 2014 Decision Makers Workshop series. Learn more at www.savebuzzardsbay.org/DecisionMakers

TRANSCRIPT

<ul><li>1.+ Presented by: Michel Cullum Associates, Inc. &amp; Design Principles, Inc. Presented for: Coalition for Buzzards Bay May 20, 2014 Case Study: Educating Residents about Nitrogen Pollution </li></ul> <p>2. BackgroundBackground Kingman Yacht Center could pay for a nitrogen reducing wastewater treatment facility from the proceeds of a 15 unit townhome development Red Brook Harbor has growing nitrogen pollution problem due to failing septic systems Kingman wants the harbor to remain healthy But.People dont like change AndThe Planning Board must approve the construction permit Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com 3. || The Good NewsThe Good News New zoning is already in place Marine Center Overlay District increases density Smart Growth makes sense The benefits of biological treatment are real Will reduce Nitrogen flow into Red Brook Harbor by 70%!! This is privately funded Town will get use of the treatment facility at no cost Many contiguous abutters want this option Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com TheThe SituationSituation 4. || The Bad NewsThe Bad News The zoning win was 18 months ago Lost momentum Need to re-educate Called The Kingman Project Bad Rap - Kingman wants to change the town This is just about the money Dont have a town champion or Key Influencer Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com TheThe SituationSituation 5. || The Rules of the GameThe Rules of the Game Education is an expensive marketing strategy Hard to get share of mind People dont know there is a problem that needs to be fixed Transparency is key The Tabor/ Town of Marion Lesson Need to share the motivation, project goal and urgency Be a good neighbor Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com TheThe SituationSituation 6. GoalsGoals || Get people to come to the planning board meeting to support the project Get 2/3 of the planning board to vote YES (6 out of 9) Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com Help the townspeople embrace this is the right thing to do 7. StrategyStrategy || Communicate Nitrogen is a real problem The Kingman Project offers the solution Answer peoples questions face-to-face What will the development look like? WIIFM (Whats in it for me?) How will this impact my experience of the town? Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com Reduce peoples fears by addressing their concerns and listening to their issues 8. StrategyStrategy || Use Coffee Talks to communicate 3 separate meetings inviting the public to ask questions Scott explains what is happening to Red Brook Harbor and how his planned development will help experts on hand to answer technical questions Show pictures of plan, hand out information, answer questions Acknowledgement shows respect Dont worry about not having all the answers Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com Reduce peoples fears by addressing their concerns and listening to their issues 9. MessageMessage|| Help Protect Red Brook Harbor from Harmful Nitrogen Pollution 1 - Recognize The Problem the problem is nitrogen 2 - Understand the Solution we have a private solution to a public problem 3 - Share the Message come to our coffee talks Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com Your support can make all the difference 10. Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com 11. The CardsThe Cards || 1 - Recognize The Problem the problem is nitrogen Harmful nitrogen pollutes our harbor from existing septic systems. If we dont act soon, this will be a serious and expensive issue for residents. But the problem can be reversed. A biological wastewater treatment system can reduce the flow of harmful nitrogen by 70%! We can fund this system by the construction of Red Brook Harborview townhomes and a sizeable donation from Kingman Yacht Center. We need your support at the Planning Board vote this June Learn more at RedBrookHarbor.org Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com What do they say? 12. The CardsThe Cards || 2- Understand the Solution - we have a private solution to a public problem On June 13th , the Planning Board of Bourne will vote to issue a special permit for the construction of Red Brook Harborview townhomes. By building the townhomes, we can fund a biological wastewater treatment system that can handle the entire Kingman Yacht Center Marina, the Chart Room Restaurant and 55 adjacent homes. We need your support at the Planning Board vote this June Learn more at RedBrookHarbor.org Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com What do they say? 13. The CardsThe Cards || 3 - Share the Message - come to our coffee talks Come see the plans and get the facts!... Enjoy complimentary coffee, muffins and meaningful conversation. Coffee Talk Schedule: At the Beach Plum Bakery Caf - Thursday, June 6th 10am 11am At the Daily Brew: Tuesday, June 11th 9am-10am &amp; 3pm -4pm We need your support at the Planning Board vote this June Learn more at RedBrookHarbor.org Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com What do they say? 14. PromotionPromotion || April Develop website RedBrookHarbor.org May - Use 12 display units in the local stores &amp; coffee shops May 28 - Press release to media Bourne Enterprise June 4 - Scuttlebutt e-newsletter (Boaters care about water quality) June 5 - Blast email to Kingman Yacht Center email list June 6 &amp; 11 3 Coffee Talks Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com Getting the word out 15. The WebsiteThe Website Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com 16. The blast emailThe blast email Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com 17. The resultsThe results || The vote was postponed until August, 2013 The Bourne Planning Board unanimously approved the Permit Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com Postscript 18. creativity + experience = successcreativity + experience = success Michel Cullum Associates, Inc. positions organizations to communicate and complete on a whole new level. Recent Award: 2013 American Association of Port Authorities Award of Excellence for Best Website | www.portofnewbedford.org Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com Shameless Plug two companies that work like one well-oiled machine Design Principles provides comprehensive creative solutions for hundreds of local, national and international clients. Recent Award: 2012 American Graphic Design Award for Best Website | www.factoryfive.com 19. Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com </p>