case study e-commerce: r-gol
TRANSCRIPT
The R-GOL.com store is the largest professional football store in Poland. The company over several years has become one of the largest distributors of football equipment. The company also manufactures equipment under its own brand – RG.
Case Study eCommerce R-GOL
R-GOL has also stationary stores:
• Football Showroom in Ostróda
• Stationary store in Olsztyn
• Football Center in Gdańsk
Case Study eCommerce R-GOL
An integration with Comarch Optima program
An integration with Comarch Optima program
eCommerce system for R-GOL effectively combines B2C and B2B sales processes. It supports several stores and it has been integrated with Comarch Optima WMS.
Combining B2C and B2B sales solutions
Information flow between all warehouses of the company has been unified. From now on R-GOL sales is supported from a single location – a specially prepared eCommerce system.
Combining B2C and B2B sales solutions
Combining B2C and B2B sales solutions
The work related to the ERP system also focused on the automation of document workflow.
The system is able to create documents and after completing the order to turn them into an invoice or receipt.
An integrator, after placing an order, checks whether a customer with the same code or NIP or e-mail address already exists in the system. If it does not exist – a new file is created for the customer.
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Combining B2C and B2B sales solutions
Many stores in one place
The eCommerce system prepared for R-GOL currently supports three entities. These are:
A store dedicated to professional football players in the first league and second league
An online store for retail customers
A wholesale store for B2B customers, in which business partners, after registration, can verify conditions, applicable rates and order goods
Product management
Modern methods of promotion
The work included developing tools to support sales.
An extensive RG TEAM loyalty program. This solution includes an option of setting various calculator points in each store, depending on the type of transaction: B2C or B2B.
Automatically generated IDs for banners that are ready to be placed in partner channels of communication within the affiliate program.
A discount for sharing a store on the wall on Facebook. The discount is automatically added to the orders.
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Modern methods of promotion
R-GOL, as one of the few distributors in Poland, gives customers the opportunity to personalize shoes by embroidery with their own inscription. Webpage allows the customer to see the detailed visualizations of his product.
Modern methods of promotion
Modern methods of promotion
The importance of mobile commerce
Due to the nature of the store, a lot of target customers browse the offer on mobile devices. The entire eCommerce system was developed according to the best practice of responsive web design. The most important work included:
Facilitating the purchasing process and providing intuitive operation.
Increasing the usefulness of product data sheets, through optimal placement of content.
The importance of mobile commerce
The results of the implementation
After introducing the i-systems software, R-GOL has gained full control over the B2C and B2B sales. In addition, all processes of the ERP program have been automated.
The results of the implementation
The plans are to develop more solutions to improve sales on the Internet.
Development plans
Development plans
Design and implementation: contellio.com
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