case study by pete taylor of the studentroom - optimizely experience london 2014
DESCRIPTION
Pete Taylor shares his experience creating a Testing Culture at The Studentroom during the Optimizely Experience London 2014.TRANSCRIPT
CREATING A TESTING CULTURE
AT THE STUDENT ROOM GROUP"
Pete Taylor!Director of Optimization!
THE STUDENT ROOM GROUP"
• www.thestudentroom.co.uk!• www.markedbyteachers.com!• www.getrevising.co.uk!• 8 million Unique Students a month!
OUR STORY…"
(…not initially smooth!)!
2008 APPOINTED A CONSULTANT… "
FAST FORWARD TO THE END OF 2012… "
WORK OUT A BUDGET!"
• How much?!• Spend on?!
Testing tool?!3rd party consultant?!Development time?!
STAKEHOLDER/MANAGEMENT BUY-IN…"
Measure!
Test!
Learn!
78%
PROVEN SUCCESS…"
DRIVES AMBITION…"
+971.6%!
Organise +354%!Create +359%!
Discuss +1,291%!
Measure!
Test!
Learn!
CONTACT INFO"
THANK YOU"
Pete Taylor"The Student Room Group!Director of Optimization!07747 826 [email protected]!
