Case Studies

89 CURRENT SCORE

+7%INCREASE IN SCORE

+2,150 NUMBER OF REVIEWS

+2% INCREASE IN POPULARITY

6IMPROVEMENT IN TRIPADVISOR RANKING

Fiesta Americana Condesa Cancun

1CASE STUDY // Fiesta Americana Condesa Cancun

89

CUSTOMER

Fiesta Americana Condesa Cancun offers guests the complete package at its all-inclusive resort. Set in elegant and traditional Mexican architecture, the AAA-Four-Diamond Award winning resort offers complete accommodations, dining, drinks, entertainment, and a range of cultural, recreational and sporting activities, all included at an affordable fixed price. The experience at the Fiesta Americana is tailored to each and every guest for an ultimate vacation experience that guests will remember, long after they return home.

SOLUTION

Fiesta Americana’s family-friendly atmosphere and great location draws travelers from around the globe. The all-inclusive resort was searching for a way to listen to what all of these guests were saying about their stay – across many languages and travel sites. After searching for a simple, effective way to track these reviews and manage its online reputation, Fiesta Americana Condesa Cancun found TrustYou ReviewAnalyst in 2009.

RESULTS AND BENEFITS

Since monitoring its reputation, Fiesta Americana Condesa Cancun has improved its online reputation 7% in the past two years.

The all-inclusive resort has also increased 2% in popularity, and within the last two years, Fiesta Americana Condesa Cancun has improved its TripAdvisor ranking, moving up six spots from #20 in the region to #14.

The resort has effectively encouraged more guests to write reviews by monitor-ing feedback and responding to guests. Fiesta Americana Condesa Cancun has received more than 2,150 new reviews in the last two years.

Fiesta Americana guests particularly rave about the friendliness of the service and location/views during their stay, helping to deliver on the brand’s promise of an unforgettable vacation experience.

Case Studies

“Fiesta Americana Condesa Cancun attracts a wide range of guests from around the world. We needed an effective way to understand what our guests are saying about us so that we can improve our services and increase bookings. With TrustYou ReviewAnalyst, we have found a strong partner that gives us the valuable data we need to grow our business.”

Fiesta Americana Condesa Cancun

2

MANUEL NAVARROCommunity Manager

CASE STUDY // Fiesta Americana Condesa Cancun