case studies-mining-social
TRANSCRIPT
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Case Studies: Mining Social for Story IdeasNovember 2012
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Coming up later today…
NPR Reporter Kirk Siegler on Using Social Media in Reporting
2 p.m. EST
Register here: http://bit.ly/npr-kirk
![Page 3: Case studies-mining-social](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554dbab8b4c905bd488b480e/html5/thumbnails/3.jpg)
This Week
• No assignment!
• Want to get ahead? We have some exercises in the guide:
http://bit.ly/npr-social-training
• Twitter contest continues. Find the list here: http://bit.ly/twitter-contest-list
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Coming up next week…
What Types of Local Content Trigger Engagement
Tuesday, November 2711 a.m. EST2 p.m. EST
Wednesday, November 2811 a.m. EST2 p.m. EST
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ReportingUsing social media to find sources and story
ideas
DistributionSharing your content on social media, engaging
with people
CreationProducing content that
people will share
A Successful Social Media Plan
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ReportingUsing social media to find sources and story
ideas
DistributionSharing your content on social media, engaging
with people
CreationProducing content that
people will share
A Successful Social Media Plan
![Page 7: Case studies-mining-social](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554dbab8b4c905bd488b480e/html5/thumbnails/7.jpg)
10 Case Studies in Using Social Media to
Find Story Ideas
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2 ounces of marijuana
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The Late-Breaking Tweet
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"In there was a tweet from a Tyler T.V. station about a college that closed its doors and furloughed all but 11 employees for a major financial restructuring. I just glanced over the story and decided to take the big points and toss up a three- or four-line story."
-Jerrod Knight, GM, KETR
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San Francisco Time-Lapse
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Long Lines at the DMV
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“I saw a tweet that someone was still waiting a long time in line at the DMV, so I checked the wait times on the DMV site and saw that they were still quite long.”
-Emilie Mutert, KCUR
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Why move to Austin?
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The Long-Tailed Weasel
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The Lobster Whisperer
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The Hidden City
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The Oakland Fire
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The Illegal Tweets
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Coming up later today…
NPR Reporter Kirk Siegler on Using Social Media in Reporting
2 p.m. EST
Register here: http://bit.ly/npr-kirk
![Page 46: Case studies-mining-social](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554dbab8b4c905bd488b480e/html5/thumbnails/46.jpg)
This Week
• No assignment!
• Want to get ahead? We have some exercises in the guide:
http://bit.ly/npr-social-training
• Twitter contest continues. Find the list here: http://bit.ly/twitter-contest-list
![Page 47: Case studies-mining-social](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554dbab8b4c905bd488b480e/html5/thumbnails/47.jpg)
Coming up next week…
What Types of Local Content Trigger Engagement
Tuesday, November 2711 a.m. EST2 p.m. EST
Wednesday, November 2811 a.m. EST2 p.m. EST