Case Study: HP

After an extremely successful first program together in October, 2014 HP returned less than two months later to expand its base of webinar offerings to IFLScience highly engaged audience of technology focused early adopters.

Approach: Reach IFLScience core audience tech savvy influential decision makers utilizing IFLScience Technology Channel as well as general awareness throughout the site.

Results: Drove tens of thousands of people to HP webinar registration page.

Goal: Drive qualified audience to HP webinars

Creative and Positioning

Ad Units include:• Medium Rectangle• Scrolling Skyscraper• Leaderboard• Scrolling footer

Case Study: Mike’s Harder Lemonade

Approach: Reach IFLScience core audience of influential millennial decision makers and get their attention by utilizing in-image ads as well as roadblock advertising throughout IFLScience.com

Results: Delivered millions of impressions to IFLScience millennials for branding, and drove thousands of people to Mike’s Harder website.

Goal: Reach millennial audience with new launch

In October, 2014 Mike’s Harder Lemonade teamed up with IFLScience to promote the launch of its new Apple Firebomb flavor.

In-image ad

Roadblock advertising

Screenshot example