Jonas Bärtsch :: Strategic Product DevelopmentIm Hürdli 28152 Glattbrugg+41 (0) 79 961 86 26jonas.baertsch@innoveto.com

SLMBB 2012Swisscom Labs Mastermind Birthday BashCommunity Kampange

http://bit.ly/SdGwWi

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INHALT1. Über Swisscom Labs

2. Ziele der Kampagne

3. Vorgehen

4. Phase 1 - Analyse & Workshops

5. Phase 2 - Konzeption, Entwicklung & Umsetzung

6. Beispielaufgaben aus der Kampagne

7. Phase 3 - Auswertung

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SWISSCOM LABSPORTAL FÜR INNOVATIONDER SWISSCOM

Swisscom Labs ist eine Online-Plattform der Swisscom. Ein Raum für Entwickler und Early Adopters, um sich untereinander und mit der Swisscom auszutauschen.

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SWISSCOM LABS MASTERMIND BIRTHDAY BASH DIE KAMPAGNE - SLMBB 2012

Die 3 Kernziele

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PublicityDer Geburtstag ist ein passender Anlass, um

die Swisscom Labs einem breiteren

Publikum näherzubringen.

TrafficAktivität steigern!

(mehr Besucher, mehr Registrationen).

DankeschönNach 2 Jahren will man der Community für ihre

Treue und ihr Engagement danken.

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User analysisSwisscom Labs

Community

WorkshopIntern & Extern

LearningsAnalyse

SLMBB2011

Konzept

Entwicklung

Ausführung

AuswertungAnalytics,

Community- Feedback

Learnings

Phase 1 Phase 2 Phase 3

VORGEHEN

SLMBB2013

PHASE 1 ANALYSE DER NUTZERDATEN WORKSHOPS ANALYSE SLMBB 2011

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“As a student in applied math-ematics at ETH, I want to stay up to date with developments in the industry. I don’t see my future in research, thats why I am focussing on the possibili-

ties of a career in IT and technlogy. I am interested in ZKDW�WKH�IXWXUH�KDV�WR�RżHU�

and I would like to contribute to a beter future.”

Anna (26) Lives in Zürich in a student dorm with two other ETH students. She is originally from Landquart, Graubünden.Websites: Techcrunch, EndgadgetWork: Studying applied mathematics at ETH Zürich.How she uses the labs: Reads the news through RSS feeds

About her relationship with Swisscom:Her parents are Swisscom customers. They own a small busi-ness and therefore need a reliable connection to make sure they can reach their customers per email. Although Anna knows Swisscom delivers high quality mobile connections, she has an Orange mobile subscription. It is cheaper and with an unlimited amounth of data she can use her new iPhone 4 as much as she likes.She has more than once considered to work for Swisscom. 6KH�WKLQNV�6ZLVVFRP�FRXOG�EH�D�JRRG�HPSOR\HU�RżHULQJ�an interesting job and a good salary.

Twitter is the tool Anna uses to connect to her friends and like minded twitter friends.

Anna is passionate about her photography. She uses Flick to show her best work and to learn from more advanced photographers.

Anna is active on Facebook. It is how she keeps up to speed with what her friends she met during her year studying in France.

Bernd (33)Lives in: ZürichWebsites he visits: Macrumors, Techchrunch, Mashable, der c36 Newsletter, Chip.de, Work: IT consultant for a large consultancyHow he uses the labs: Reads the news through RSS feeds which he receives on his iPhone and on his mailclient.About his relationship to Swisscom: In his work as an IT consultant he must be up to speed with the developments in the industry. Bernd is originally from Germany so he has no previous experience as a Swisscom cus-tomer.

“I have just started a new career as an IT con-sultant in Switzerland. I am not yet familiar ZLWK�WKH�VSHFLōFV�RI�WKH�6ZLVV�WHOHFRP�LQGXVWU\��I really enjoy my new life. Finding a new social connections can be challenging at times.”

6OLGHVKDUH�LV�KLV�WRRO�WR�ōQG�LQWHUHVWLQJ�QHZ�information and inspiration. If Bernd needs something on a new topic, this is the place.

*HWWLQJ�LQIRUPDWLRQ�IDVW�DQG�HŽFLHQWO\�LV�necessary. Thats why Bernd uses RSS feeds. Usually reads in the in-between moments.

Bernd uses Google services frequently. Search, maps, mail, docs to name a few. His work would not be possible without it.

“ My passion for technology related things, infused the blog I’m posting on almost daily. It is crucial for

my work to know whats new and whats hot. Clients often have questions about new developments, for me blogging is a way of internalizing the informa-WLRQ�,�ōQG�RQOLQH�DQG�RžLQH��,�KDYH�GLVFRYHUHG�WKH�

joy of twitter, for my private, semi-private and busi-ness networking purposes. It is a great way to dis-

cuss whatever is on my mind with peers.”

Stephano (43) Lives in: Bolligen, BernWebsites he visits: Heise.de, Engadget, 20min digital, TechcrunchWork: Stephano is an independent IT consulatant for small and medium sized enterprises.How he uses the Labs: Stephano is an active Labs user. He reads the news and also comments a lot. He uses the forum to discuss with other users and with Swisscom. Reads the news through RSS feedsAbout his relationship with Swisscom:Stephano has mixed feelings towards Swisscom. He loves his 079 number. As a consultant he knows the importantce of leaving a serious and trustworthy impression with his clients. Yet he feels Swisscom is ripping him of at times. He is certain the company is VXżHULQJ�IURP�LWV�SRVW�VWDWH�RZQHG�SRVLWLRQ�PDNLQJ�it slow and careless.

@stephanology posted 5000 tweets since August 2009. Stephano has a proud follower/following ratio of 1572/732.

Skype and other VOIP services are the future. When making calls to colleagues, he usually calls with Skype.

Stefanos uses Wordpress for his blog. Its easy, open-souce and very customizable. Sometimes he posts a new entry per email.

ANALYSE DER NUTZERDATEN QUESTIONNAIRE -> PERSONAS

WORKSHOP1. MIT DEM SWISSCOM LABS TEAM2. MIT DEM KAMPAGNE TEAM

PHASE 2 - KONZEPTIONENTWICKLUNG AUSFÜHRUNG

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Idea generation & Clustering Storyline

PHASE 2 - KONZEPTIONENTWICKLUNG AUSFÜHRUNG

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QuestionPage

AnswerSurvey

Result = code

Solution page

Comments

Forum

Cool new idea forSLMBB 2013?Post an idea!

PHASE 2 - KONZEPTIONENTWICKLUNG AUSFÜHRUNG

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Storyline

Tagesrätsel

Web- entwicklung Text Grafik

GESAMTKONZEPT FÜR DIE 10 TAGE SCHNITZELJAGD DURCHS WEB

DETAILLIERTE TAGESPLANUNG, TECHNISCHE REALISIERUNG, TEXT, GRAFIK, PREISE

UMSETZUNG DER EINZELNEN KOMPONENTEN

function quillan_init() { drupal_add_library('system', 'effects.explode');

$query = db_select('quillan', 'q'); $query->join('file_managed', 'f', 'q.fid = f.fid'); $query->fields('q', array('qid', 'fid', 'element_id', 'css', 'pages')) ->fields('f', array('filename', 'uri')) ->condition('q.status', 1, '=');

$result = $query->execute(); $output = '';

drupal_add_js(array('Quillans' => array()), 'setting'); drupal_add_js(array('quillanupdateurl' => url('quillan/update', array('absolute' => TRUE))), 'setting');

$quillans = isset($_SESSION['quillans']) ? $_SESSION['quillans'] : array();

foreach ($result as $record) { if (!in_array($record->qid, $quillans)) { if ($record->pages != '') { $pages = explode(',', $record->pages); } else { $pages = array(); } if (empty($pages) || in_array($_GET['q'], $pages)) { $filepath = file_create_url($record->uri); $image = theme_image(array('path' => $filepath, 'alt' => 'Quillan', 'title' => 'Quillan', 'attributes' => array('id' => 'slmbb_quillan_' . $record->qid))); drupal_add_js(array('Quillans' => array($record->qid => array('qid' => $record->qid, 'quillan_element' => 'slmbb_quillan_' . $record->qid, 'elementid' => $record->element_id, 'image' => $image))), 'setting'); } } }}

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PHASE 2 - KONZEPTIONENTWICKLUNG AUSFÜHRUNG

BEISPIEL 1“SUPERHELDEN GESUCHT”

Hört ihr es auch? Dieses Nagen, Reissen, Knuspern? Nein?

Vielleicht leiden wir unter Verfolgungswahn, kann schon sein. Wir haben Angst, dass die Quillans zurückkommen und unsere Seite zerstören. Deshalb treffen wir Schutzmassnahmen: Superhelden müssen her. Nicht die alten, müden Marvel-Helden – neue, frische, wagemutige! Dafür brauchen wir eure Entwürfe. Bastelt einen Superhelden mit ganz besonderen Fähigkeiten.

Für den besten Entwurf gibt es einen spitzenmässigen Tagespreis.

 

So geht's:

1. Bild skizzieren

2. Titel und Fähigkeiten angeben

3. Hochladen

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BEISPIEL 2“FRANZÖSISCHE IDYLLE”

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PHASE 3 - AUSWERTUNG FEEDBACK

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SLMBB 2012SLMBB 2011

ANALYTICS+1000 NEUE USER+300 COMMENTS+500 LIKES7,494 BESUCHER 6 MIN BESUCHERZEIT

PHASE 3 - AUSWERTUNG FEEDBACK

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ÜBER 300 KOMMENTAREMIT SEHR POSITIVEM FEEDBACK

AUF DEN SLMBB 2012

Thanks a lot LABS CREW. It was so much fun and i finish after 2011 the

2012 competition.Hopefully we have 2013 also a

Birthday SLMBBCU

Schade, Quillan, alles ist vorbei... Thanks a lot for this year's SLMBB! Hopefully, the

next is going to be more difficult!  = )

Thanks to the team who did again a very nice job! I had a lot of fun.

Thanks !!! It was 2 really great weeks ! I will need to buy a brain training game to prepare myself for next year

SLMBB. I missed the streetviews visits this year ;)Cheers !

Thank you :-)