case: netherlands genomics initiative
DESCRIPTION
Project case: ~ Netherlands Genomics Initiative ~ Developing a corporate communications strategyTRANSCRIPT
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project case
Netherlands Genomics Initiative Developing a corporate communications strategy • NGI is an independent taskforce established by the Dutch government to build a world-class genomics infrastructure. • Publimarket has been involved with NGI from the moment it was set up in 2002 and operated as integrated communication department.
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NGI 2002 - 2013 // www.genomics.nl We were asked to:
To setup and run their communications department, incl. positioning,
strategic & network development, corporate communications.
What we delivered:
• Developed its entire corporate communications package and positioning strategy, incl. communications support for its 16 Genomics Centres.
• Operating as an independent, integrated communications department within NGI until Jan 2010. Virtual communications support 2010-2013.
• Created awareness and communicated the economic and societal benefits (NGI valorisation activities).
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Corporate communications 2002-2007
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Print communications
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Online communications 2008-2011
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Print communications 2008-2011
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Online communications – www.genomics.nl
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NGI Valorisations – launch LifeSciences@work programme
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NGI Valorisations – launch Venture Challenge & Pre-Seed Grant programmes
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Event Development & Management
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Organising 2007 Genomics Researchers Event (Young Talent)
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Organising all 12 editions of Genomics Momentum
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Organising all 12 editions of Genomics Momentum