case method of learning
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Case Method of Learning
Develop skills in diagnostic situations
Defining problems
Analyzing the sources and constraints ofsources
Developing alternative courses of action
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Case
A case is written account of real or simulated
managerial problems, dilemmas and
situations calling for solutions. Analysis of
cases is an exercise in critical understanding of
concepts and causes of problems and events.
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Types of Cases
Theoretical
Factual
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Theoretical cases- Case studies which are meant for
reading and clarifying theoretical concepts of disciplinesuch as management, involving the study of marketing,
human relations, communication and so on are academic
case studies. They are used as examples to concretize the
abstract concepts of a discipline. The interplay of ideas ispresented in the form of action, interaction and conflict
among persons involved in a life-like situation, described
by the case. It uses the principles of oral, non-verbal andwritten communication to demonstrate the dynamics of
effective communication.
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Factual Cases- Case studies which describe and illustrate
an organizations experience and efforts to overcome
different problems and situations are real cases. These
cases are based on facts. They represent the critical
management issues with full details of facts and figures.Their analysis requires a systematic approach to
identification of the main problem, alternative solutions
and finally the best solutions. Such factual case studies
project corporate problems belonging to any functionalarea of management, such as marketing, production or
human relations.
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How to do a case analysis
A good case study is base on criticalmanagement issues faced by organizations. It
does not focus on personal dilemmas.
The subject matter of a case can be used fordifferent purposes. A case can illustrate the
principles of effective communication and it can
be used also to demonstrate techniques of sales
and marketing
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Case analysis approach
Systems approach-an organization is viewed as a
system that converts inputs into outputs.
For this analysis we should seek following
information:What business is it?
What markets does it serve?
What technologies does it use?What is it financial condition?
What is the organizational structure?
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Case analysis approach
Behavioral approach
Focuses on behavior of people. Managerial
leadership is a typical focus of such an
analysis. Individual traits, behavioral styles,
values and acts committed by responsible
people within the organization yield valuable
information.
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Case analysis approach
Decision Approach- This makes use of one or
more decision making models or tools that
help identify and evaluate alternatives.
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Case analysis approach
Strategy approach-This approach is used with
longer, formal cases and typically in business
school policy courses.
What do we know or do not about the
organization
What are the objective
What do the customers want
How can the services be improved
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SWOT
Strength
Weaknessopportunity
Threats
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Process of analyzing a case
Study the case
Identify the problem-and discover
relationships between the problems and the
factors responsible for it
Define the problem in precise words
Identify the causes of the problem
Develop alternative
Develop plan of action or implementation
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Written analysis
Title of the case-reflects objective or central
Statement of the problem
Case
Scope of the analysis
Alternative solutions and their evaluation
Best solution
Conclusion
Executive summary
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Characteristics of good report
Accuracy
Simplicity
Completeness
Brevity
Appearance
Readability
Reliability
Economy
Timelines
Logical content
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Kinds of reports
Statutory reports
On the basis of formality
Formal reportsInformal
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Kinds of reports
On the basis of function
Informational report
Interpretive report
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Kinds of reports
On the basis of frequency
Routine report
Special report
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Kinds of reports
On the basis of the nature of the subject
Problem determining
Technical-data on specialized subject withoutany comment
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Kinds of report
On the basis of number of persons
Reports by individual
Reports by committees
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Kinds of report
On the basis of subject matter
Marketing report
Accounting report Production report
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Kinds of report
On the basis of length
Short
long
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