PowerPoint Presentation

Case- Laura Ashley and federal express strategic alliancePresented byAbhishek Shah, Sunanda lalVivek kannan, Yatish podali

Value prepositionLaura Ashley - Quintessentially English lifestyle products with quality, service and things that last.

Firm to be outsourced- custom made logistics service integrating logistics, warehousing & delivery operations to an international level.

The decision to outsource logistics & distribution adds on to the value preposition since it will improve the service level & also enable LA to focus on its core competency.RISK TO BOTH PARTNERSLA1State of delivered product is not guaranteed2Loss of logistics innovative capacity3Loss of opportunity to cut down cost through optimization of logistics4Loss of control valuating and monitoring5Conflicts of culturePARTNER1Dependency on growth & performance on the other company2Conflicts of culture3Deterioration of image in market if contract failsBENEFITS TO BOTH PARTNERSLA1Increased asset turnover1Reduced working capital2Reduced inventory levels3Improved service levels4Ability to focus resources on activities which add most value 5Improved product flow

PARTNER1Exposure to global market2Opportunity to prove expertise3Improved capacity utilization4Better network all over the distribution areasLONG TERM STRATEGIC IMPLICATIONSLA1Reduced pressure on bottom line2It will free up capital to invest on more product lines3Opportunities to expand into markets where the partner is already operating4Expansion of mail order business that LA had already planned.PARTNER

1Attract similar customers based on the success with LA.234Teams viewpoint