case: knvb - fc baard
DESCRIPTION
Due to several tragical events of violence, the image of Dutch amateur soccer was damaged badly. KNVB - besides taking effective measure against violence - wanted to show it’s beauty in it’s purest form. But how do you do that, whilst remaining authentic and modest?TRANSCRIPT
storytelling
knvb
challenge
Due to several tragical events of violence, the image of Dutch amateur soccer was damaged badly. KNVB - besides taking effective measure against violence - wanted to show it’s beauty in it’s purest form. But how do you do that, whilst remaining authentic and modest?
ideaTell the story of Ardahanspor 2. A Turkish amateur soccer club, with one team that can be used as a showcase for respect an multiculturalism. The team bolsters diversity, with people with a wide variety of nationalities. But what they all have in common is a beard. FC Beard was born.
impactThe series reached close to 100.000 views within the target group thusfar, and is scheduled to begin again this spring/summer. Subscribe to KNVB’s social channels to get notified when a new episode aires!
Credits
strategy & conceptBinding
youtube tacticssocial1nfluencers
video productionbruut.tv