CASE IV - Making that first impression online

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  • 1. http://ic.kr/p/9zjB7R Making that First Impression #cased4 Nick DeNardis@nickdenardis #cased4
  • 2. @nickdenardis
  • 3. Nick DeNardis Associate Director of Web Communications Wayne State University http://wayne.edu/ Host of EDU Checkup http://educheckup.com/ Curator of EDU Snippits http://edusnippits.com/@nickdenardis #cased4
  • 4. When my boss tells me to make our website more vibrant. It needs more movement, it needs to look fresh! Im like...@nickdenardis #cased4
  • 5. Why cant we do it like _____?@nickdenardis #cased4
  • 6. Notre Dame@nickdenardis #cased4
  • 7. Case Western Reserve@nickdenardis #cased4
  • 8. Biola@nickdenardis #cased4
  • 9. Bates@nickdenardis #cased4
  • 10. @nickdenardis #cased4
  • 11. What is a First Impression?@nickdenardis #cased4
  • 12. The Plan 1.Trigger 2. 3. 4.@nickdenardis #cased4
  • 13. Trigger rst step to building an impression@nickdenardis #cased4
  • 14. @nickdenardis #cased4
  • 15. @nickdenardis #cased4
  • 16. @nickdenardis #cased4
  • 17. @nickdenardis #cased4
  • 18. @nickdenardis #cased4
  • 19. Rough Stats 10% Email 15% Social Media 25% Physical invite 30% Internal page (from search) 15% Homepage (no referrer) 5% Paid advertising@nickdenardis #cased4
  • 20. Trigger Visuals Content Timing Context 15% 25% 10% 50%@nickdenardis #cased4
  • 21. @nickdenardis #cased4
  • 22. school.edu/page.asp?id=1245 or go.school.edu/grad-programs@nickdenardis #cased4
  • 23. Good Experience = Good Design@nickdenardis #cased4
  • 24. @nickdenardis #cased4
  • 25. @nickdenardis #cased4
  • 26. @nickdenardis #cased4
  • 27. @nickdenardis #cased4
  • 28. @nickdenardis #cased4
  • 29. @nickdenardis #cased4
  • 30. @nickdenardis #cased4
  • 31. @nickdenardis #cased4
  • 32. @nickdenardis #cased4
  • 33. @nickdenardis #cased4
  • 34. @nickdenardis #cased4
  • 35. Vitamins or Painkillers?@nickdenardis #cased4
  • 36. Painkillers Solve an obvious need@nickdenardis #cased4
  • 37. Vitamins Solve an emotional need@nickdenardis #cased4
  • 38. Your own Web pages Vitamins or Painkillers?@nickdenardis ? #cased4
  • 39. The Plan 1.Trigger 2. Hook 3. 4.@nickdenardis #cased4
  • 40. Project Painkillers How do we make more of our entrance pages painkillers?@nickdenardis #cased4
  • 41. @nickdenardis #cased4
  • 42. Can I trust this page? Is the information up to date? Can I use this as a resource in the future? What do they want me to do on this page?@nickdenardis #cased4
  • 43. People suck at reading online@nickdenardis #cased4
  • 44. @nickdenardis #cased4