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Case Aarikka Markkinointitoimisto Farkas Oy Maarit Riikonen

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Maarit Riikonen: Case Aarikka esitys CMAD2013 tapahtumassa

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Case Aarikka Markkinointitoimisto Farkas Oy

Maarit Riikonen

Tunne yritys

Viestinnän äänensävy

Viestinnän punainen lanka yhtenäinen eri kanavissa

Miten eri segmenttejä puhutellaan

Puhu asiakkaan kielellä

Aarikka tarinoita

Uutiskirje

Mielenkiintoinen

otsikko

Selkeä perusviesti

Lyhyt ja ytimekäs

Seuranta

Facebook

Kuvista tykätään

Myydä ei saa

Millä

kielellä/kielillä viestitään

Postauksien

määrä

Aarikan fb-joulu

YouTube ja Instagram

Vaikutuksia

Tunnettuuden kasvu

Myynnin kasvu

Somesta suoraan verkkokauppaostoksille

Verkkokauppa tuotu lähelle asiakasta

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