CARRIE GALLAGHERINTEGRATED MARKETING COMMUNICATIONS SPECIALIST

Location : Brooklyn, NY Website : www.carriegallagher.com

L E A D E R S H I PChosen by HubSpot in 2014 to launch and lead the Brooklyn HubSpot User Group. Hosted quarterly meet-ups to cover a variety of sales and marketing topics relevant to the local business community.

C E RT I F I C AT I O N S » Inbound Marketing » Inbound Sales » Email Marketing » HubSpot Software » HubSpot Agency » Partner

S U M M A RYFull service Inbound marketing leader with two decades of experience in owned and earned media: lead generating content, web and graphic design, SEO, email nurture campaigns, project management, training, go-to-market communication strategies, video, print media, PR, webinars, social media, events, and how HubSpot marketing automation tools tie it all together.

E X P E R I E N C E

DIRECTOR, INTEGRATED MARKETING | June 2016 - December 2016DIRECTOR, CONTENT & COMMUNICATIONS | September 2015 - June 2016 DIRECTOR, CONTENT MARKETING | May 2015 - September 2015 CREDIBLY | New York, NY

» Controlled $650k content and communications budget for fast-paced fintech startup » Marketed via three distinct sales channels: Direct to customer (inside sales),

strategic partnerships, and third-party loan brokers » Hired and led a whip-smart team responsible for all integrated marketing efforts:

Content, design, social media, events, web development, and campaign operations » PR/brand communications: Agency vetting/negotiations, speaker pitches, award

applications, media outreach, press release writing, and SOV monitoring » Editor-in-Chief, responsible for content strategy and editorial planning » Built the InCredibly blog (named one of the Best Financial Blogs of 2016 by

FitSmallBusiness), and recruited a panel of small business content contributors » Conceptualized and created the Credibly Business Journal, a quarterly lead-gen

publication featuring thought leaders and issues important to small business owners » Partnered with complementary brands, influencers and strategic alliances on content

campaigns (e.g., Experian, Medallion Retail, BodeTree, SBAM) to increase brand awareness and lead volume amongst target personas

» Conceptual design/execution/promotion of all video content: Customer testimonials, talent recruitment, executive “fireside chats,” product explainers, company promos

» Administered all marketing automation (HubSpot): Lead conversion paths, email nurture campaigns, list management, workflows, attribution reporting, etc.

» Developed/ran weekly re-engagement campaigns to increase customer retention » Improved CX through physical welcome packages (fulfillment marketing), surveys,

and referral programs. Doubled Net Promoter Score in seven months. » Oversaw FDIC regulatory compliance of all marketing assets

HEAD OF MARKETING | October 1998 - January 2015 AEGIS SOFTWARE (aka “AEGISTECH”) | New York, NY

» One-person marketing department leading all content, communications, web development, design, and events for IT Staffing/Trading Technology firm

» Executed content strategy which resulted in the company climbing from page 13 to #1 in Google’s search engine results in 6 months, and converted enough inbound leads to pay my salary for the year

A C C O L A D E SCredibly is lucky to have Carrie. She joined as Director of Content, and has expanded her role to include all of our communication efforts and a best-in-class marketing campaign program.

She has exceeded expectations on all fronts and has handled each increased responsibility with energy and enthusiasm. Carrie is a leader, providing mentorship and coaching to her team as they transform into integrated marketers and expand their skill sets.

Carrie has always shown incredible initiative to learn more, do more, and strive harder for success.

“

“

OWNER, HUBSPOT MARKETING CONSULTANT | December 2016 - Present LOVABLE MARKETING, LLC | Brooklyn, NY » Certified HubSpot Agency Partner, providing sales, onboarding, end-to-end

integrations, campaign management, and training services

F I NT E C H F I R E S I D EDeveloped Credibly’s “Fintech Fireside Chat” series to

showcase CEO as an industry thought leader. Notable guests included the founder of Orchard Platform, and the head of the

Lend Academy and LendIt conferences.

C U S TO M E R T E S T I M O N I A L SConducted ongoing outreach to customers for video testimonials, and traveled throughout the country to film their “Credibly Story.”

Worked closely with video production team on lighting, sound, and post production editing.

I N C R E D I B LY B LO GEditor-in-Chief of Credibly’s Small Business Education blog, InCredibly. Developed the platform and recruited a panel of

business experts to contribute ongoing content.

LO N G F O R M C O NT E NTCreated the Credibly Business Journal, a quarterly lead-

generating publication featuring industry thought leaders and focused on topics important to small business owners.

H U B S P OT L E A D E RFounder and leader of the Brooklyn HubSpot User Group —

one of 150 “HUGs” worldwide. Designed the logo and website, and managed all logistics, social media, email marketing and

presentations for 4 meet-ups per year.

F R E E L A N C E W O R D P R E S S W O R KHave refreshed several B2B and B2C small business websites

on WordPress, many times providing integrations with HubSpot Professional and providing training for internal marketing staff.

C O R P O R AT E P R O M O V I D E O SConcept and execution of Credibly’s Recruitment and

Customer Experience videos. Interviewed 15 employees in two locations, and guided videographer on post-production.

E X P L A I N E R V I D E O SStoryboarded, wrote script, and selected voiceover artist for

Credibly’s animated “Right-Sized Capital” video to explain the company’s consultative approach to small business lending.