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TRANSCRIPT
PCMA Convening Leaders, 2012
“Do It Yourself” Video for Conferences
Benefits of Online Video
Viewers stay an average of 6 minutes on
websites WITH video. They stay an
average of 57 seconds on
websites WITHOUT video.
PCMA Convening Leaders, 2012
Using Video to Promote Attendance
✤ Soundbites with Show Organizers
✤ Testimonials from Attendees
✤ “In their own words”
✤ Attendee GeneratedIAEE Expo Expo 2011
PCMA Convening Leaders, 2012
“Do It Yourself” Let’s Try...
✤ Use your feet to zoom
✤ Take one giant step closer to subject
✤ Frame subject’s head and shoulders in shot
PCMA Convening Leaders, 2012
Avoid Zooming
✤ Splurge for a tripod
✤ Set the camera on a stable surface
✤ Use two hands with elbows “in”
✤ Lean against a wall
PCMA Convening Leaders, 2012
Steady the Camera
✤ Cameras don’t have “selective hearing”
✤ Avoid ambient noise
✤ Get closer to your subject
✤ Shoot with your back to the crowd
✤ Be conversationalPCMA Convening Leaders, 2012
Go to Your “Quiet Place”
✤ Give specific reasons to attend
✤ Soundbites are Subjective
✤ Short, sweet and to the point
✤ Identify person speaking
PCMA Convening Leaders, 2012
Content is King
Posting On You Tube
✤ Create You Tube Channel
✤ Transfer video to your computer
✤ Add tags to help with SEO
✤ Use You Tube URL for Twitter & Emails
PCMA Convening Leaders, 2012
Don’t Forget Distribution
✤ Post on You Tube
✤ Post to Facebook
✤ Link on Twitter
✤ Post on Website
✤ Incorporate into Email
✤ Use Within Blogs
Sample Email Blast
PCMA Convening Leaders, 2012
“Do It Yourself” Video for Conferences