CAROLINA LUNKER SAUCE

Pritam Das – 12DM006Sunil Acharya - 12DM009Priyanka Bhattacharya – 12DM011Jyoti Kallola Mohapatra – 12DM028Akash Prusty – 12DM0

INTRODUCTION

Carolina Lunkar Sauce is a fish attractant which is suggested as a better product in the market with many features as compare to other fish attractant in the market.

It quickly wash off and does not leave any stain on the boat carpet.

Affect of Lunkar Sauce remains for 30 mins and hence there is not no need to apply the same again and again.

Product is water soluble.

CASE OVERVIEW

Carolina Lunkar Sauce is a new product in the market and hence the dilemma of the Cobbs Brother is in the dilemma that weather the price of the product should be reduced as suggested by Cabella.

GROUP DESCISON

The Price of the product needs to be reduced.

The Price can be initially fixed for $8.99. So that it will not be reduced to the lowest but will be a standardized price depending on the quality and the market trend.

  Cobb's

PriceCabela's

Price Our Price

Price $14.95 $7.99 $8.99 Retailers Margin $5.98 $3.19 $3.59 Initial Variable Cost $4.00 $4.00 $4.00

Gross Profit $4.97 $0.79 $1.39

REASON

REASON

Price is standard as in the market.

Need to penetrate the market hence following market penetration.

Again the variable cost can be reduced further, increasing the profit.

No other retailers are not ready to purchase the product.

THANK YOU