carol and zoe

Helping You Move - Doug Disher Real Estate

The Complete Selling Plan

Selling a property can be one of the largest and most difficult decisions that youcan make.The agent you choose will have a complete bearing on the price and profit youreceive, based on their skills to negotiate.At Doug Disher Real Estate, we have broken down the process to three stepsand six decisions, assisting in making the sale of your property, simpler.

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Pricing

Pricing a property is not as simple as a 'gut feeling' or'giving a figure off the top of my

head". There are three main factors that must be considered to

accurately price a property in a changing market.

1. Recent Comparable Sales.

2. Current Market Competition

3. Current Active Buyers.

ln a changing market, many sales are made that don't see settlement due to bank

valuations not having supporting evidence. Your agent must be able tojustify the price to yourself, buyers and the valuer.

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61A Douslas Street. St Lucia Pr¡ce: 5586,000

Attributes: 2 BED, 2 BATH, 1 LUG

Size: 84m2 Sale Date: LglO4/z0LO

121 lndooroooillv Rd. Tarinsa Price: 5575,000

Attributes: 3 BED, 2 BATH,2 CAR

Size: 179m2 Sale Date: OSlt2lzOLO

64 Alpha Street. Taringa Pr¡ce: 5617,500

Attributes:3 BED, 2 BATH,2 CAR

Size 2t2m2 Sale Date: 5|I2/2OLO

31 Shenruood Road (P.O. Box 88) Toowong Queensland AUSTRALIA 4066

Telephone: +617 3870 7234Email: [email protected]

Twenty Twenty Pty Ltd ABN 67 069 344 609 Trading as Doug Disher Real Estate

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ÞFacsim¡le: +61 7 3870 8989

lnternet: www.disher.com.auI

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How Long W¡ll lt Take?

A property is not sold in days, weeks and months. lt is sold in actions of the agent and

people who inspect the home.

A typical property in the area will sell after 28 people have inspected the home. This

can happen on day one of the home becoming available, or day one hundred, it is

your agents job to minimize the days on market.


What is my lnvestment?

GommissionThe commission in Queensland is regulated, with the majority of agents at the same

rate.

Should you be offered a discount commission, there must be a reason behind the

agent giving away their own money. Such agents have a habit of panicking in the ne-

gotiation, and the potential saving of $1000 on the commission could cost $20,000 in

the end sale price.

Advertising and Presentation

Creating energy around the property is what attracts the best purchases early. Solid

marketing to our confirmed and registered buyers allows us to take a

national approach to selling your property.

The same property advertised two different ways has seen us create prices that previ-

ous agents were not able to come close to achieving.

Where Buyers Gome From?

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Where Do Buyers Come From?

We are constantly tracking the initial source where the successful buyers of our proper-

ties come from, so that we can refine and tailor make marketing programs for specific

properties.

This allows us to minimize marketing that is not returning, and allocate additional re-

sources to what works, giving you the greatest opportunity at achieving a premium

price, yet keeping costs down.

The use of floor plans and video tours of our homes increases the success rate of the

sale.


Why Carol Summerlin & Doug Disher Real Estate?

On the surface, every agent and agencies look the same. Everyone has a website, bro-

chures, signboards and will show the home. The difference between the agents is their

ability to negotiate and execute the sale to a process that is clear and

simple.

At Doug Disher Real Estate, we have refined the sales process to have a clear course of

action for selling any property, from an 18sqm studio apartment for $100,000 to a river-

front house for $4,000,000.From the moment we receive your authority, there a steps that happen behind the

scenes to generate a positive outcome, from a direct SMS to all potential buyers notify-

ing them of a property "Coming Soon" to the booking of the photography and creation of

the feature brochure, all is automated, allowing the salesperson to actively sell the prop-

erty.

We hold a special preview showing for our registered buyers allowing them the opportu-

nity to view the property prior to the general public. This has created a strong culture

from our buyers, knowing that should they wish to buy the property, they must pay

the asking price.

In a changing market, many agents still take the approach of 'take some photos, stick it

on the internet, and hope for a buyer to come and buy it'

Hope is not a strategy, and it takes a disciplined approach to generate a positive out-

come in today's changing market.

2019 Norwood St, Toowong

lnitial Offer: $380,000

Sale Price: $395,000

Recovery Amount: $15,000

Target Buyer Profile:

Professional Couple - M¡d 20's - Early 30's FirstHome Buyers who live in the area.Had looked at properties for three months

Buyer Source: Target SMS-Preview

5/80 Sylvan Rd, Toowong





lnvestor looking for property for University Stu-dents.Looked at properties for one month

Buyer Source: Target E-mail - First PublicViewing

61115 Sherwood Rd, Toowong





Professional Male - Looking to Renovate

Looked at properties for six month

Buyer Source: Target SMS - PreviewShowing


Thank You

Thank you for inviting me into your home. I sincerely hope I have the opportunity to

help you to sell your home.

Should you decide to utilize our services, the below checklist will help you achieve the

best possible outcome.

1. Signing the agreement will be the activation of our service.

2.We will provide a full detailed list of features and benefits of your home.

3. We will provide you with a checklist that helps you in preparing your home.

4. There will be a photographer booked.

5. Preparation of documents and legals.

6. Your keys will be cut, tagged and registered.

7. We will secure marketing space for media release.

8. Engage a copy-writer for information text.

9. We will send a bulk message to our database (coming soon message).

10. Signage will be arranged.

11. A team visit will be booked.

12. Decide on which buyers qualify to inspect the home.

13. Generate interest through the surrounding local residents.

14. Launch our media release promoting the property.

15. We will provide you with written feedback regarding inspections and offers.

16. Facilitate all possible offers and negotiate the best possible outcome.

17. Await your decision of what is acceptable to you.

18. Once the above is achieved we will execute all paperwork.

19. Attach the sold sticker.

20. Pay the sales funds into your nominated bank account.

ln today's real estate industry the only indication we have that we arecompletely qualified to sell real estate is your satisfaction and testimonial.

My experience with the first salesperson was quitedisappointing. After 2 months, I withdrew the property fromsale.Eventually, I decided to re-market the Unit with Ms Sum-merlin. To my greatamazement, she had acontract for the property within 24 hours with a cash buyer!I have been buying and selling real estate for thirty yearsnow, so I can confidently vouch for thequality of Ms Summerlin's work. She is undoubtedly a stel-lar performer in her field. lf you are thinking of buying orselling real estate, I have no hesitation inrecommending this lady. I am sure you would never be dis-appointed with her service. She is not only a super sales-person, but also a pleasure to deal with.

Maree Watson - 91162 Swann Rd

I am very happy with the overall service provided.

I think the main thing was always feeling I knew whatwas happening, was never left wondering what wasbeing done. That build trust and in the end that wasalso a good result.

Norm and Sue McGuire39/7 Landsborough Tce

Hi Carol

I wanted to say a big THANK YOU for all yourprofessional help during the sale of my apartment .

Given that I was living interstate I was veryappreciative for all your attention to detail, hard work &efficiency.

I'd like to wish you & your team all the best for the futut& hopefully we cross paths again some day in the fu-ture .

Jenny Cosentino - 121279 Moggill Rd

Carol is a delight to do business with!

Thankyou!

Carol is a 'do whatever it takes'agent. I like that kind ofagent.

Tony & Jane Rowe30 Queens Rd, Taringa

Doug Disher Real Estate at Toowong are the best!What else can I say?When things were going pear shaped ,D.D. and es-pecially Carol Summerlin, went above andbeyond for me. Carol was a wizz.. Not everyestate agency has a staff member like Carol.

I learnt this the hard way. Nothing happened to myproperty with the first agency I listed it. For 5months! | turned to Carol at D.D.'s and it sold in afew weeks. lf you are looking forrepresentation.

You can't go wrong with Doug Disher RealEstate.Peter lnnes - Unilodge

From our first meeting I knew that you would be an out-standing agent, not only did you have anexcellent understanding of the area but you also knewwho built the building! As you are probably aware, I dotend to be stressed and worried about things; howeveryou managed to keep me at ease throughout the wholeprocess, keeping me up to date with what is happeningwith inspections and plenty of feedback.I just loved the text messages! I think you are one of themost professional and enthusiastic agents I have everymet. You have one of the most positive, bright and bub-bly attitudes and it reflects in your work and is very con-tagious!I would not hesitate in recommending you to anyone.

Jane Matley-131123 Central Ave

A focused agent who thrives off exceeding her clientsexpectations, Carol Summerlin is reputed for her honesty andintegrity within the industry and to her work.

Carol's strong commitment and motivation combined with a largedatabase of clients and her in-depth knowledge of the inner West,positions her as one of the area's successful agents. Her skill to matchpeople with properties has proven that Carol can take the stress out ofbuying and selling real estate, so much so that herservices are being recommended constantly by her satisfiedclients.

Carol has always enabled herself to attain the high goals she has setherself throughout her career. She loves her chosen profession and iscommitted to maintaining her reputation for high standards of customerservice.

Þoug Þisher Rea[ Estate

carol and zoe

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