carnival corp anniversary book

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  • A Remarkable Journey

    Carnival Corporation & plc, the worlds largest cruise-ship operator, is not just one story. Rather, it is a collection of stories as vast as the waters on which its fleet sails. An Ocean of Innovation A Passion for Giving Back synthesizes these stories into a cohesive narrative, demonstrating how each individual cruise line creates a powerful whole: Carnival Corporation & plc.

    An Ocean of Innovation A Passion for Giving Back tells their stories with archival and contemporary images from the cruise lines libraries and in the words of their executives and employees. The book looks at the history of each brand as well as the innovations and philanthropic efforts that have inspired an entire industry.

    PRINTED IN ThE uNITED sTaTEs ON RECYCLED PaPER

    fOREsT sTEwaRDshIP CO #8aD002

    An O

    cean of Innovation A

    Passion for Giving Back

    Benefiting Big Brothers Big Sisters of Greater Miami

    An Ocean of Innovation A Passion for Giving Back spotlights the many charitable endeavors of Carnival Corporation & plc cruise brands and their employees. In that spirit, proceeds from sponsor support and from sales of this book will benefit Big Brothers Big Sisters of Greater Miami, a highly successful nonprofit organization that helps young men and women find the right path in life by matching them with caring adult mentors.

    An Ocean of InnovationA Passion for Giving BackAn Ocean of Innovation

    A Passion for Giving Back

    An O

    cean of Innovation A

    Passion for Giving Back

    A Remarkable Journey

    Carnival Corporation & plc, the worlds largest cruise-ship operator, is not just one story. Rather, it is a collection of stories as vast as the waters on which its fleet sails. An Ocean of Innovation A Passion for Giving Back synthesizes these stories into a cohesive narrative, demonstrating how each individual cruise line creates a powerful whole: Carnival Corporation & plc.

    An Ocean of Innovation A Passion for Giving Back tells their stories with archival and contemporary images from the cruise lines libraries and in the words of their executives and employees. The book looks at the history of each brand as well as the innovations and philanthropic efforts that have inspired an entire industry.

    PRINTED IN ThE uNITED sTaTEs ON RECYCLED PaPER

    fOREsT sTEwaRDshIP CO #8aD002

    Benefiting Big Brothers Big Sisters of Greater Miami

    An Ocean of Innovation A Passion for Giving Back spotlights the many charitable endeavors of Carnival Corporation & plc cruise brands and their employees. In that spirit, proceeds from sponsor support and from sales of this book will benefit Big Brothers Big Sisters of Greater Miami, a highly successful nonprofit organization that helps young men and women find the right path in life by matching them with caring adult mentors.

    An Ocean of InnovationA Passion for Giving Back

    12CCorp-Anniv_DustJacket CVR and BCKCVR MECH.indd 1 11/9/12 2:24 PM

  • A Remarkable Journey

    Carnival Corporation & plc, the worlds largest cruise-ship operator, is not just one story. Rather, it is a collection of stories as vast as the waters on which its fleet sails. An Ocean of Innovation A Passion for Giving Back synthesizes these stories into a cohesive narrative, demonstrating how each individual cruise line creates a powerful whole: Carnival Corporation & plc.

    An Ocean of Innovation A Passion for Giving Back tells their stories with archival and contemporary images from the cruise lines libraries and in the words of their executives and employees. The book looks at the history of each brand as well as the innovations and philanthropic efforts that have inspired an entire industry.

    PRINTED IN ThE uNITED sTaTEs ON RECYCLED PaPER

    fOREsT sTEwaRDshIP CO #8aD002

    An O

    cean of Innovation A

    Passion for Giving Back

    Benefiting Big Brothers Big Sisters of Greater Miami

    An Ocean of Innovation A Passion for Giving Back spotlights the many charitable endeavors of Carnival Corporation & plc cruise brands and their employees. In that spirit, proceeds from sponsor support and from sales of this book will benefit Big Brothers Big Sisters of Greater Miami, a highly successful nonprofit organization that helps young men and women find the right path in life by matching them with caring adult mentors.

    An Ocean of InnovationA Passion for Giving BackAn Ocean of Innovation

    A Passion for Giving Back

    12CCorp-Anniv_DustJacket CVR and BCKCVR MECH.indd 1 11/9/12 2:24 PM

  • Carnival Corporation & plc

    5th 25years

    A NN I VE R SA R Y5

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  • From a single ship . . .

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  • . . . to a global fleet . . .

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  • . . . celebrating the journey of a remarkable company.

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  • An Ocean of InnovationA Passion for Giving Back

    1987 2012Twenty-five Years of Excellence,

    Innovation and Service

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  • ContentsA Message from Micky Arison

    13

    In Tribute14

    Personal Remarks from Howard Frank15

    Timeline: The Growth of a Global Company18

    Chapter 1: Carnival Cruise Lines30

    Chapter 2: Holland America Line42

    Chapter 3: Cunard 52

    Chapter 4: Seabourn64

    Chapter 5: Costa Cruises74

    Chapter 6: Princess Cruises84

    Chapter 7: P&O Cruises96

    Chapter 8: P&O Cruises Australia106

    Chapter 9: AIDA Cruises118

    Chapter 10: Iberocruceros126

    Only the Beginning134

    Benefiting from Your Support: Big Brothers Big Sisters of Greater Miami

    136

    Our Sponsors140

    Acknowledgments158

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  • An Ocean of Innovation

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  • 13 A Passion for Giving BackAn Ocean of Innovation

    A Message from Micky ArisonTwenty-five years ago, Carnival set out to become the biggest and best cruise company in the industry, with brands serving every segment of the market. We were just one cruise line then, but dreamed of creating a portfolio of brands covering the spectrum of cruising.

    An Ocean of Innovation A Passion for Giving Back is the story of how our company grew from one brand to 10 and why.

    Each chapter chronicles a brands fascinating history, major milestones and game-changing innovations. We also feature a key team member for each cruise line who serves as the face of that brand, whose hard work contributes to the success we enjoy today.

    As you read, youll learn about who we are, and youll also find out about what we do, especially when it comes to giving back. Because philanthropy is one of our core values, we devote a section in each chapter to charitable efforts. Proceeds from sponsorships of this book will be donated to Big Brothers Big Sisters of Greater Miami, part of a worldwide mentoring program that has, for more than a century, helped young men and women recognize their worth and achieve their full potential.

    Weve come such a long way since 1987. Today, theres a Carnival Corporation brand for every type of cruise traveler, with a fleet of 100 ships to choose from and more on the way. We sail the world and carry nearly 10 million guests each year, or half of all cruise passengers. And we make a world of difference in the lives of so many. To say that Im proud of these achievements would be an understatement. Sincerely,

    Micky ArisonChairman and Chief Executive OfficerCarnival Corporation & plc

    Micky Arison

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  • 14 A Passion for Giving BackAn Ocean of Innovation A Passion for Giving BackAn Ocean of Innovation

    The Costa Concordia tragedy affected Carnival Corporation & plc and the entire cruise industry in

    a truly profound and unprecedented manner. The breadth and scope of what transpired on the

    night of January 13, 2012, is beyond anything that our corporation, and indeed the cruise indus-

    try as a whole, has ever experienced.

    As a cruise-ship operator, there is nothing more heart-wrenching than the loss of a guest or

    a crew member. The entire Carnival Corporation & plc family extends its deepest sympathies

    to the families and loved ones of those who lost their lives. We would also like to pay tribute

    to the brave crew members of Costa Concordia, who acted heroically to bring so many passengers

    to safety.

    Costa has been in business for more than 60 years and is coming back stronger than ever,

    building upon its long-standing reputation for quality established over the course of many

    decades. Everyone at Carnival Corporation & plc is proud to be associated with Costa, its

    management team and employees.

    On this, the 25th anniversary of Carnival Corporations initial public offering, it is important to

    not only celebrate our successes but also to remember and pay tribute to everyone affected by

    the Costa Concordia accident.

    In Tribute

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