carnauol 2017
TRANSCRIPT
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2017
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MMDE PESSOAS
TODOS OS
MESES
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JUNTO COM A NOSSA AUDIÊNCIA, 24H POR DIA
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HORADAFOLIAINCLUSIVENA
7 MM DEPESSOASNACOBERTURADECARNAVAL
60% MOBILEDURANTEOCARNAVAL
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DECARNAVAL
INVESTIMOSNOPORISSO
MELHORPROJETO
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engajamento
branded content
vídeo
alcance
redes sociais
mobile
live
marketing
música
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RIO SP SALVADORRECIFE E
OLINDA MINAS
COBERTURA EM TODO BRASIL
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MEGADISTRIBUIÇÃODE CONTEÚDO
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APLATAFORMADE
MAISCRESCENOPAÍS
EXPERIÊNCIACARNAUOL
EVENTOSDECARNAVALQUE
3,5 MIL2014
2015
2016
2017
5 MIL
15 MIL
40 MILPRESENTES NO FESTIVAL
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O FESTIVAL
+ QUERIDO
DE SÃO PAULO
PRÉ-CARNAVAL
CAMAROTE
VIPNA
SAPUCAÍ
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SÃ
OPA
ULO 2dias de
festival
30milpessoas
18 e 19/fev
local: Canindé
+de
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Banda EvaAnitta
18FEV
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Matheus e KauanIsrael Novaes
18FEV
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JetlagAlok
18FEV
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19FEV
Bruninho e DaviZé Neto e Cristiano
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19FEV
Marina DinizDurval Lelys
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RIO
DEJA
NEIR
O
7dias defesta
10 milpessoas
local: Sapucaí
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8no setorcamarote
1de pesoatração de
3por diade apoio
+
uma das melhores
localizações do sambódromo
ver mapa
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Galantis AlokKungs
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Banda Eva
Sambinha de Lampreia + ConvidadosCarrossel de Emoções + ConvidadosMatheus e Kauã
Sambinha de Lampreia + Convidados
Carrossel de Emoções+ Convidados Matheus e Kauan
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3andaresexclusivos
ACESSO DIRETO - VISTA PRIVILEGIADA DA AVENIDA
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Thaila Ayala Felipe Titto Fernanda Paes Leme Caio Castro Giovanna Lancelotti
Matheus Verdelho Sophie Charlotte Felipe Simas Sheron Menezzes João Vicente Castro
CELEBRIDADES COMO EMBAIXADORAS DO CAMAROTE nomes a confirmar
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BRANDEXPERIENCE
40mil
sua marca na memória
(e nas redes sociais!) de
pessoas
ATIVAÇÃO
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além de embarcarem toda divulgação
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40milno eventoJO
VEN
S
CONTINUE A
CONVERSA NO UOL
90D
IASD
E
CA
MPA
NH
A
41,5MM
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home
de impressões na maior
homepage do Brasil
durante o carnaval
(diversos formatos)
+60MM
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coberturaCANAL
CARNAVAL100% presente na cobertura
do Carnaval
(logo+display+vídeo)
+37MMimpressões
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brandexperience
FESTIVAL
CARNAUOL SP
CAMAROTE VIP
SAPUCAÍ RJ
ATIVAÇÃO DA MARCA
LOGO
INGRESSOS (SP+RJ)40 milpessoas
+
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EM AEROPORTOS +
RODOVIÁRIA DAS PRINCIPAIS
CIDADES DO CARNAVAL
Branded wi-fi
envolvimento:
ASSISTA UM VÍDEO DA MARCA
NAMING RIGHTS DA REDE
CADASTRO DE CLIENTE(ONBOARD DE DADOS DO CLIENTE NO UOL)
Presença emdigital
out-of-home
CONGONHAS – SP
GUARULHOS – SP
SANTOS DUMONT – RJ
GALEÃO – RJ
RODOVIÁRIA – RJ
RECIFE-PE
SALVADOR-BA
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PACOTE de mídia
utilização 1° sem/17
pagamento: até 6x
VIEWABILITY
GARANTIDO
55%
em formatos de cpm
67%MÍDIA LIVRE:
DO PACOTE
1,8BiIMPACTOS
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vídeo native
audienceextension
PERFIS
IN-TARGET
MAIOR PLATAFORMA PREMIUM
DE VÍDEOS DO BRASIL
+50% COMPLETION
RATE
MELHOR PLATAFORMA
NATIVE DO PAÍS
PRÊMIO
AFILIADOS
BRASIL
+200+ PROGRAMÁTICA
EM ESCALA
brandedcontent
O MELHOR CONTEÚDO,
TAMBÉM PARA SUA MARCA
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pesquisa
BRAND LIFT
para cotistas máster e ouro
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Live
MARKETING
MIDIA PREMIUM
cross-device
alcance+
CONTEÚDO
DADOS
exclusivos
Branded
CONTENT
Pesquisa
NIELSEN
convites paraRELACIONAMENTO
O PACOTE DE MÍDIA DIGITAL + EVENTOS
MAIS RENTÁVEL DO MERCADO
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2017