carlos scheliga
TRANSCRIPT
challenges and opportunities
around policy in a developing
context
the interface between
visual and craft industries
let me
introduce
myself
carlos eduardo
scheliga
cadu
engineer
designer
entrepreneur
and what am i
doing in design
industry?
design company
21 years
design and innovation
sao paulo, brazil
www.questtono.com.br
co-owner
NPO
18 years
design promotion
in brazil & abroad
www.objetobrasil.com.brcounselor
joice
joppert leal
ceo
industrial
designers
association
NPO
12 years
represents
professionals &
students
design promotion
www.adp.org.brpresident
melting pot
+80 % urbanoids
about what
is all this?
identity
nativebrazilians
identity& business
artenativa
tufiduek
sergiorodrigues
identity& social inclusion
identity& strategy
identity& sustainability
domingostotora
identity& language
campana
identity& place branding
crama design
tátil design
identity& better cities
before
after
clean city
law
2006
minhocão
parklets
pop up
parks
food parks
and trucks
what city we want
for the XXI
century?
+ fair
+ human
+ green
+ sustainable
_creative industries
_own identity
_unique experiences
_popular participation
_long term policies
_design oriented
with participation of citizen and lasting
design policies we have the opportunity
to make cities great meeting points
where converge the culture, the arts,
creativity, diversity, equality and
citizenship.
