cargosmart presents at tucon i dealing with exception: harnessing tibbr to solve unforeseen...
DESCRIPTION
Despite efforts to automate the processes that drive our businesses, exceptions always occur. When they do, we have to seek for the optimized solution to fix them. No one knows this better than CargoSmart, a global shipping and logistics solutions provider. When the company needed a better way to handle business exceptions in the supply chains of its customers, it turned to enterprise social computing. In this keynote, Mr. Siu will shares how his company embraced social tools to transform the way employees communicate, collaborate, and respond to change with greater efficiency and intelligence. For more information, please visit http://www.tibbr.com/TRANSCRIPT
© Copyright 2000-2011 TIBCO Software Inc.
DEALING WITH EXCEPTION:Solving Unforeseen Operational Challenges with tibbr
STEVE SIU
Chief Executive Officer, CargoSmart Limited
Chief Information Officer, OOCL
© Copyright 2000-2011 TIBCO Software Inc.
Shipment Exceptions Challenge
• Shipment Exceptions occur day-to-day, affecting timely delivery of
cargoes
OCEANORIGIN DESTINATIONOUTBOUND INBOUND
BR Submission
SI Submission
Discharge at
Last POD
Vessel
Departure
Transshipment
Loaded
On Board
Empty Return
Cargo failed to load on the intended
vessel
Result in ETA delayed at Last
POD
© Copyright 2000-2011 TIBCO Software Inc.
How shipment parties deal with it today?
© Copyright 2000-2011 TIBCO Software Inc.
Old Way of Exception Communication
Information was scattered, with low transparency
Ashley, your shipment is rollover to arrive on Aug
05
Eva, the shipment is very critical, Aug 05 is
too late
Eva, please inform consignee
Shipper Customer
Service
Shipper Customer
ServiceConsignee Logistics
Manager
Carrier
Operator
Shipper Customer
Service
© Copyright 2000-2011 TIBCO Software Inc.
Example: Sinotrans Guangdong Co Ltd
• Handles 200–300K TEU shipments yearly, but handles more
than 20 exceptions daily under such vast network
Picture Source: Website
© Copyright 2000-2011 TIBCO Software Inc.
New Generation of Monitoring & Collaboration
through CargoSmart Platform + tibbr
© Copyright 2000-2011 TIBCO Software Inc.
Priority Shipment Monitoring + tibbr
•Shipment exceptions are monitored under CargoSmart
Priority Shipment Monitoring
•Detected exceptions are automatically posted to tibbr subjects
•Collaboration begins right away, with transparency among all
parties.
© Copyright 2000-2011 TIBCO Software Inc.
tibbr Subject Hierarchy: Privacy is Key
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• All involved parties are now clear of the shipment situation
Monitoring & Collaboration in Single Platform
Consignee Logistics
Manager
Shipper
Customer
Service
Shipper
Logistics
Manager
Forwarder
Operator
Carrier
Operator
© Copyright 2000-2011 TIBCO Software Inc.
Benefits
• More Focus
– Discussion threads are grouped by Subjects in different Hierarchies for easy navigation
– Easy to keep track of discussion threads. Topic under discussion will not fan out
– Filters allows user to customize their view on discussion threads
• More Responsive
– Replying short message promotes quick and instance response, while email is only
checked several times a day at most
• More Cooperative
– Every involved party linked up in the same loop for collaboration
• More Transparency
– Shipment status are shared among all involved parties
• Subject subscribers from different companies form cohesive groups for
problem tackling
© Copyright 2000-2011 TIBCO Software Inc.
Vision and Trend
•A platform connecting all shipment parties, including
carriers, shippers, consignees, forwarders, truckers, etc
•Building a dialog with co-workers, customers and
partners, facilitating collaboration
•Transform the way people work and live
© Copyright 2000-2011 TIBCO Software Inc.
Thank You