CareNETJIAKUNG FENG & YIDAN ZHANG

Problem Texting and Driving• No self-control

• No visibility

• No incentive

Our Customer Name: Emily Peterson

Occupation: Student

Problem?• Alex (brother) – Uber Driver• Unpredictable driving schedule

Emily’s Viewpoint

seesthinks feels does

“I wonder if he’s driving right

now…”

“He usually doesn’t work now,

so I’ll text him anyway.”

“…but I can’t see if he is or not…or

where he is even”

“I’d feel guilty if I text him and he’s

driving”

Use CasesProblem Scenario Current Alternatives Value Propositions

See if family members are driving and where they are Call or text CareNET shows driving status and

location

See if your friend is free to hang out Check calendar or text CareNET shows if she is at a restaurant, a store, or at home

MVP #1Hypothesis: Visibility reduces distracted driving

Learning: Would people actually check status in the app?

Why adopt: Gain visibility & save lives & socialize