careers in marketing

Dean LaHurd

Advertising and Public Relations

The core activity is to take a product and construct promotional campaigns that get people excited about the product.

On the PR side you will help to manage the perception of the products.

PR firms help companies, non-profits and governments manage everything from speeches and the look of brochures to major crises. 

Skills and Talents Required

Good with dealing with large amounts of stress

Communication skills, can talk in front of groups

Creative mind, and competitive spirit

Good with working in groups and teams

Job Options

Advertising Media Planner- responsible for making a series of decisions involved in the delivery of the advertising message to prospective purchasers and or users of a product or service.

Copywriter/Illustrator/Creative- write copy, design body copy, design headlines, and draw the ad storyboard, and may become involved with the actual creation of the advertisement.

Production Manager- responsible for the physical creation of the ads either in-house or contracted through production houses.

Public Relations Specialist-  responsible for determining and evaluating public attitudes and communicating programs designed to bring about public acceptance of an organization.

Advertising salaries

Job Leo Burnett Co. Grey AdvertisingAsst. Account Executive $35-40KM $35KAccount Executive $40-75K $57KAccount Supervisor $58-85K $60-90KExecutive VP $150K+ $210-500KJunior Art Dir./Copywriter 28-35K $35KArt Director/Copywriter 40-60K 45-75K

Public Relations Salaries

Job Pay Typical Experience

Corporate Director $62K Over 6 years

Agency PR Manager 38-51K 5 to 7 years

PR Account Executive 24-42K 2 to 6 years

Freelance PR Agents 17K and up Entry level

Links and Resources

Careers in Advertising. by William Pattis.

Pick Me: Breaking Into Advertising and Staying There. By Vonk and Kestin.

Vault Career Guide to Advertising.

Resumes for Advertising Careers . By VGM Career Horizons.

Advertising Careers Information

American Association of Advertising Agencies on Careers

BLS: Outlook for Careers in Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Career Network - Adweek / Brandweek

Facts and Trends

There is massive consolidation in the industry driven by changing economies of scale due to the increasing globalization of the world marketplace.

The advertising business is enormous, creating plenty of opportunity for the right person.

This field has high expected job growth and is part of the rapidly growing service sector.

Every organization must perform public relations activities which means public relations jobs can be found in virtually every industry and organization.

Top Firms

McCann Worldgroup

BBDO Worldwide

JWT

Young & Rubicam

DDB Worldwide

Ogilvy & Mather

Grey Group

Campbell-Ewald

DraftFCB

TBWA

Works cited

http://www.careers-in-marketing.com/