career start-ups: leveraging social media professionally
DESCRIPTION
As you go from one career stage of your life to another social media can do a great deal to support and direct your efforts. The following presentation was originally created for the University Of Central Florida's "COMM DAY" to help students transition into their chosen career field by establishing a 'personal brand' and use social media to research and contact potential employers.TRANSCRIPT
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Career Start-Ups: Leveraging Social Media Professionally
© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Hi.
@justicemitchell
Interactive Creative & Social Media DirectorDesigner • Leader • Writer • Photographer • Speaker • New Business • Consultant • Storyteller • Socialite • Strategist • Idea Guy
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You the Story. You the Product. You the Brand.You the Person.
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Elements of the Brand: YOU
Voice Expertise Your Look
• Organized• Executive• Logical• Professional
• Cool• Creative• Unexpected• Passionate
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You The “Start-Up”
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What is the modern employer looking for?
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• Versatility
• Creativity
• Efficiency
• Eclecticism
• Passion
• Loyalty
• A Leadership platform
Modern Employer: Needs
Instantly Billable
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What an Employer Wants to See:
Candidate:
• Automotive
• Travel
• Entertainment
• Outdoor Recreation
• Musician
• Cool-Hunting
• Organizations
• Artist
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What an Employer Wants to See:
Social “Proof”
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If You’re The Business. It’s Your Money. It’s Your Reputation. Who Would You Hire?
Personal Professional
Perception Vs. Reality - what you show is all they know.
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Lock It Down
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Selling YOU the “Start-Up”
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• Your portfolio
• Your resume
• Past work experience
• Previous Internship?
• Marketing material
Sales Tools for You
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Building the Brand of YOU
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Launching Your Start-Up Online With Social Media Channels
WWW.YOURREPUTATIONGOESHERE.COMWordPress • SquareSpace • Blogger • Tumblr
BUSINESS PAGE BUSINESS PAGE
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Uses:• Company Research• Networking• Posting• Thought Leadership• Feedback
New Channels to watch:• Favo.rs• Branch Out• ReferralKey• BeKnown• PoolDip
Your POWERHOUSE!
Resume:• Keep it current• Make sure it conveys your brand essence• Convey your brand using only tools that apply to your career
Groups:• Stay active in groups that apply to your career• Be authentic and smart when you post• Don’t dominate the conversations
Answers:• Take time to really answer the questions• Support your answers with links• Be willing to engage in work, but don’t sell yourself only
Alumni:• Stay connected• Present your brand for the consideration of entrepreneurial alums
Jobs Board:• Watch closely and be timely• Follow directions for submitting to each job• Customize your cover letter for each job posting to show you understand their brand
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Alternate Social Channels
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Objectively is seen as an alternative to connecting to your brand outside of social channels. Many find email as a passive connection to a brand or service.
• Create easy sign up on your website
• Create “story seeds” (payoff within your social graph)
• Invite people into your social channels
• Launch blog posts
• Brand retention
Email Marketing Your Brand
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Launching Your Start-Up Online With Social Media Channels
Setup a Profile at: ABOUT.ME
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Creating The “F3”
3rd.
2nd.
3rd.
2nd.
3rd.
2nd.
FRIENDS FOLLOWERSFANS
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Becoming a Social ROCKSTAR
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What Should I Be Doing In MY Social Channels?
PostingListening
IntroductionEngaging
Asking QuestionsSolving Problems
Maintaining ConversationsRinse & Repeat ...
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FOLLOW& LISTEN
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Social Media With Potential Employers
FollowingListeningIntroducingMaking Nice
Ask Questions Rinse & Repeat...
• CEOs• Hiring Managers• Executives
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Location & Conversations
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The Dangers In Social Media
= RADIO SILENCE
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Career-Killing Suicide Posts
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Social DOs and DON’Ts
YOU MUST:• Listen, then respond
• Solve problems
• Be authentic, caring & respectful
• Invite feedback & criticism
• Empower others with content they can use
• Invite others to pass along your content
• Ask everyone to participate
YOU MUST NOT:• Aggressively Sell yourself
• Dominate social threads
• Needlessly debate, defend or take sides
• Overload your F3 with too many posts at one time
• Discuss personal matters in a professional setting
• Post materials that could affect your brand
• Be an asshat
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The New World Job Hunters
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Social Groups & Communities
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Working The “F3”
• Update them on your situation globally
• Reach out on a one-to-one basis
• Inform them as to the type of job you are looking for
• List the companies (especially if the contact works for one of them) you would like to work for
• Follow up with them (no more than once a week)
3rd.
2nd.
3rd.
2nd.
3rd.
2nd.
FRIENDS FOLLOWERSFANS
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RESEARCH
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Turning “YOU” into “SME”
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Determining a social channel mix should be kept simple at first unless you have the necessary information to reach out and engage the more specific channels.
Social Mix
TBD SOCIAL
GOOGLE+
YOUTUBE
TBD SOCIAL BLOGWEBSITE EMAIL
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• Trending topical news (follow trending Twitter topics)
• “10-steps” (or however many) to answering a specific industry question
• Discuss challenges from your past experience and how you overcame
• Personalize your content by folding in elements of your personal life
• Interview industry leaders and possible job prospects
• Prognosticate on the future of your industry
• HAVE A PROFESSIONAL OPINION - with the willingness to change it
Content Creation
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Content Pitfalls
• Lame headlines
• Trying to be too broad
• Not cross linking your content
• Not making your content SEO ready
• Not writing for your audience/customer
• Only talking about your company/services
• Not asking for, or suppling, ways for feedback
• Not responding to feedback
• Hiding your expertise
• Inconsistency
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Creating SME’s with “Thought Leadership”
CONTENTEDUCATIONALCONTENT
SURVEYS & TESTING
PRESENTATIONS
TRA
ININ
GE
•BO
OK
S &
DO
CU
ME
NTS
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You The “Empire”
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Key Takeaways
• Clean and up to date!
• Work slowly to migrate social media into your lifestyle
• Be MOBILE READY (http://infostripe.com)
• Be consistent; maintain “you the brand”
• Brand all your self promo’ materials and messaging to include your “social graph”
OMG YES!
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Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail
www.JusticeMitchell.com
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• http://adage.com/power150/
• http://www.mashable.com/
• http://www.socialmediaexaminer.com/
• http://www.chrisbrogan.com/
• http://www.copyblogger.com/
• http://www.likeable.com/blog/
• http://www.socialmediatoday.com/
• http://www.wearesocial.net/
• http://www.social-media.alltop.com/
• http://www.bethkanter.org/
• http://www.christopherspenn.com/
• http://www.converstations.com/
• http://www.jaffejuice.com/
• http://www.socialwayne.com/
• http://www.smedio.com/
• http://heidicohen.com/
• http://www.twitip.com/
• http://www.kikolani.com/
• http://www.briansolis.com/
• http://www.scottmonty.com/
• http://www.socialmedia.biz/
• http://www.socialfresh.com/
• http://www.socialtimes.com/
• http://www.searchenginepeople.com
• http://www.slashdot.org/
• http://www.almostsavvy.com/
• http://socialmediainfluence.com/
• http://dannybrown.me/
• http://www.socialmediainformer.com/
• http://www.mediabadger.com/blog/
• http://www.ducttapemarketing.com/blog/
• http://www.socialnorth.com/
• http://www.smashingmagazine.com
• http://www.starmark.com/blog/social/
• http://bit.ly/HiwY8w
...or just Google it.
Great Sites To Follow About Social Media & Blogging & Stuff