Career Report 2013

07.24.13

What Millennials Really Think About Careers

Career Report 2013

Who was Involved?

Buzz Marketing Group’s Career Report 2013 is based on qualitative and quantitative research involving over 500 buzzSpotters® throughout the United States during the month of June of 2013. This report is available for download at www.buzzmg.com/reports.

Composed based on data from 6.05.2013 to 6.25.2013

569 Participants 9,000 Panelists

59% Female 41% Male

Survey fielded online

Ages 22-35 22-24 18% 25-27 18% 28-30 25% 31-35 39%

What Millennials Really Think About Careers

Location

Career Report 2013

What Millennials Really Think About Careers

CA  10%  

TX  4%  

NY  15%  

FL  4%  IL  

9%  PA  7%  

OH  4%  

GA  6%  MI  

5%  

NC  4%  

NJ  5%  

Rest  of  the  USA  27%  

Ethnicity

Career Report 2013

What Millennials Really Think About Careers

White  63%  

Black  19%  

Asian  American  

6%  

Hispanic  10%  

Mixed  2%  

Marital Status

Career Report 2013

What Millennials Really Think About Careers

Single  24%  

DaSng  5%  

In  a  relaSonship  

18%  

Married  47%  

Divorced  6%  

Education

Career Report 2013

What Millennials Really Think About Careers

Bachelors  Degree  77%  

Masters  Degree  21%  

Ph.D  2%  

Employment

Career Report 2013

What Millennials Really Think About Careers

Unemployed  9%  

Working  part-­‐Sme  

13%  

Working  full-­‐Sme  71%  

Self-­‐employed  

7%  

Household Income

Career Report 2013

What Millennials Really Think About Careers

Less  than  $8,000  

$8,000  -­‐  $33,000  

$33,000-­‐  $82,000  

$82,000  -­‐  $170,000  

$170,000  -­‐  $370,000  

More  than  $370,000  

I  don't  want  to  specify  

1%  

10%  

44%  

34%  

8%  

1%   2%  

What is the single most important thing that you look for before applying for a job?

Career Report 2013

What Millennials Really Think About Careers

Salary   PotenSal  experience  of  the  job  

Company  culture  

Industry   Company  perks  

Size  of  the  company  

PotenSal  co-­‐workers  

40%  

26%  

18%  

12%  

3%   2%   1%  

What is the second most important thing that you look for before applying for a job?

Career Report 2013

What Millennials Really Think About Careers

Salary   Company  culture  

PotenSal  experience  of  the  job  

Company  perks  

Industry   Size  of  the  company  

PotenSal  co-­‐workers  

38%  

17%   16%  12%  

10%  

4%   4%  

How important are the following

characteristics of a job to you?

Career Report 2013

What Millennials Really Think About Careers

Corporate Culture

Career Report 2013

What Millennials Really Think About Careers

Very  important   Somewhat  important   Not  very  important  

65%  

30%  

5%  

Potential Colleagues

Career Report 2013

What Millennials Really Think About Careers

Very  important   Somewhat  important   Not  very  important  

53%  

41%  

6%  

Salary

Career Report 2013

What Millennials Really Think About Careers

Very  important   Somewhat  important   Not  very  important  

89%  

11%  

0%  

Job Experience

Career Report 2013

What Millennials Really Think About Careers

Very  important   Somewhat  important   Not  very  important  

80%  

19%  

1%  

Size of the Company

Career Report 2013

What Millennials Really Think About Careers

Very  important   Somewhat  important   Not  very  important  

17%  

51%  

32%  

Size of the Industry

Career Report 2013

What Millennials Really Think About Careers

Very  important   Somewhat  important   Not  very  important  

24%  

49%  

27%  

Company Perks

Career Report 2013

What Millennials Really Think About Careers

Very  important   Somewhat  important   Not  very  important  

51%  

44%  

5%  

Which perks matter most to you?

Career Report 2013

What Millennials Really Think About Careers

Private  concierge  services  

Meals  

Maternity  and  paternity  leave  

TransportaSon  

Discounts  and  free  products  and/or  services  

Professional  training  and  classes  

Bonuses  

Paid  vacaSons  

Growth  opportuniSes  

9%  

17%  

21%  

23%  

31%  

59%  

72%  

80%  

85%  

Which social media sites do you use to search for

and apply for jobs?

Career Report 2013

What Millennials Really Think About Careers

Career  Builder   LinkedIn   Monster   Facebook   Twicer  

69%  67%   65%  

37%  

20%  

Do you search for unlisted jobs through your personal and business

networks?

Career Report 2013

What Millennials Really Think About Careers

Yes  both   Only  personal  networks  

Only  business  networks  

No  neither  

78%  

7%   7%   8%  

What resources do you use to research companies?

Career Report 2013

What Millennials Really Think About Careers

Google   Company  website   Word  of  mouth   Wikipedia  

96%  88%  

63%  

36%  

Have you ever searched for a new job while employed?

Career Report 2013

What Millennials Really Think About Careers

Yes  94%  

No  6%  

What factors would cause you to leave an existing job for a new

position?

Career Report 2013

What Millennials Really Think About Careers

Becer  brand  name  company  

Becer  alignment  with  company  values  

Becer  job  Stle  

Becer  cultural  fit  

Higher  sense  of  purpose  

More  growth  opportuniSes  

Higher  salary  

18%  

40%  

43%  

49%  

60%  

82%  

91%  

Do you know what you want to do with your life?

Career Report 2013

What Millennials Really Think About Careers

Yes  74%  

Not  sure  yet  24%  

No  2%  

Are you more interested in finding a job or a career?

Career Report 2013

What Millennials Really Think About Careers

Job    11%  

Career    89%  

How long do/did you plan to stay at your first job out of college?

Career Report 2013

What Millennials Really Think About Careers

UnSl  I  find/found  

something  becer  

1  year   2  years   3  to  5  years   As  long  as  possible  

24%  

7%  

14%  

23%  

33%  

How many different careers have you experimented with?

Career Report 2013

What Millennials Really Think About Careers

0   1   2   3   4   5   More  than  5  

5%  

22%  

34%  

24%  

7%  3%   5%  

Key Findings

Millennials are interested in finding a career and stability. 89% of Millennials surveyed said they were more interested in finding a career than a job. When asked about life after college, 33% said that they plan to stay at their first job as long as possible, while 23% plan to spend at least three to five years at their first job. Only 24% of Millennials plan to stay at their first job until they find something better.

Millennials are looking to grow within a company and are motivated by growth opportunities. When asked what perks matter most, 85% selected “growth opportunities”, making it the single most important perk to Millennials. When asked what factors would cause them to change their job 82% selected “growth opportunities”, only second to a “higher salray” with 91% of the votes.

While cash is still king, it is not the only thing that matters to Millennials. It came as no surprise when 89% of the respondents said that their salary is “very important” to them. However, 80% also said that the job experience was “very important” them and 65% of Millennials stated that the company culture was “very important” to them.

Career Report 2013

What Millennials Really Think About Careers

Buzz Marketing Group 1515 Market St.

Suite 1810 Philadelphia, PA 19102

215.399.5679 www.buzzmg.com

Contact Us