career expo autumn 2013 report (eng)
DESCRIPTION
ÂTRANSCRIPT
NOVEMBER 2013
REPORT
INFORMATION AND STATICTICS
POZNAŃ CAREER EXPO WROCŁAW CAREER EXPO
where and when14th November, Poznań International Fair, pav. no. 3
visitors3468
TICKETregistered online71%
work experiencenone <1 year
5 years
and more
up to 2 years 23% up to 5 years
search scopework internship
educationhigh school
BA/Engineer
MA
VET
diploma from
University of Economics
Adam Mickiewicz University
Technical University of Poznan
WSB Schools of Banking
other
where and when
visitors
registered online
work experience
21th November, Centennial Hall
none <1 year up to 5 years
up to 2 years 19% 5 years
and more
search scopework internship
high school
BA/Engineer
MA
VET
University of Economics
University of Wroclaw
Technical University of Wroclaw
WSB Schools of Banking
other
TICKET
JOB FAIR OPINIONS
One of the best organised job fairs I have ever been to.
We are very happy to have taken part in Career EXPO -
organisation, high attendance rates and the enthusiasm of the
organisers have outgrown our expectations. Keep it up!
The organisers of Career EXPO managed to add new value to
both job fairs and broadly targeted, recruitment related events.
What makes Career EXPO a regular task in our event calendar is
not only a high volume of candidates, personal approach to
attendees, diverse and flexible offerings, but also professionalism
in working with exhibitors.
Grzegorz Kwiatkowski, Nokia Solutions and Networks
PARTNERS AND EXHIBITORSPOZNAŃ CAREER EXPO
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82. Cosmetics
83. Flex Films Europa
84. Komisja Europejska
WROCŁAW CAREER EXPO
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33. Kämmerer Polska Sp. z o.o.
34. Urząd Marszałkowski
Województwa Dolnośląskiego
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67. infoPraca
68. Wiggor
69. Frankie’s
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102. In-Time Personal Solutions Polska
103. Planat Polska
104. KOKSZTYS
105. Dolnośląska Szkoła Wyższa
PARTNERS AND EXHIBITORS
POZNAŃ CAREER EXPOPARTNERS AND EXHIBITORS
SUPPORTING
PARTNERS
HONORARY
PARTNERS
MEDIA
PARTNERS
WROCŁAW CAREER EXPO
SUPPORTING
PARTNERS
HONORARY
PARTNERS
MEDIA
PARTNERS
PARTNERS AND EXHIBITORS
EVENT PROMOTION - OUTDOORCITYLIGHTS, BILLBOARDS, BIG FORMAT ADS, CITYSCROLLS, POSTERS
Poznań: 25 citylights, 5 banners/billboards, 1000 posters, 3 cityscrolls
Wrocław: 15 citylights, 5 banners, 1000 posters, 3 cityscrolls, 1 big format ad
AMBIENT CAMPAIGN
The interactive ambient campaign (Poznan, Wroclaw) combined with
a Facebook contest has been well received. The poster had a built-in
mirror which allowed pedestrians to become their childhood hero, an
astronaut. The message on the poster encouraged reflective thinking
and in turn called to take part in Career EXPO.
Prize:
Polaroid 300 camera
EVENT PROMOTION - OUTDOOR
BIKE ADS, DOOR-HANDLE HANGERS, FLYERS
Non-standard advertising of Career EXPO appeared on the streets, in dorms and clubs.
1) Bike ads - 1 week campaign , 5 bikes, 8h/day (Wroclaw)
2) 2000 door-handle hangers with info-humor content, distributed in dorms and clubs (Poznan, Wroclaw)
3) 80 000 flyers of non standard shape, focusing the attention of pedestrians (Poznan, Wroclaw)
EVENT PROMOTION - OUTDOOR
PROMOION ON CAMPUS
During a 2 week long promotion tour on the most
important faculties of 6 higher education campuses in
Poznan and Wroclaw we gave out 13 000 job-fair
guides.
Job-fair guides (click to see them online):
Wrocław Poznań
EVENT PROMOTION - OUTDOOR
EVENT PROMOTION - INTERNETMEDIA, BANNERS, FLASHES, NEWSLETTERS, SOCIAL MEDIA, ADWORDS, MOVIE
Click on a thumbnailto see Career EXPO’s promo movie
sample publications (press and Internet):
- newsletters and mailings sent to a few
hundred thousand people from
dolnoslaskie and wielkopolskie districts
(through avenues like GazetaPraca.pl,
infoPraca.pl, KarierawFinansach.pl,
tuWroclaw.com, universities)
- more than 150 publications over the
Internet
- more than 100 radio mentions
- nearly 2500 plays of the Career EXPO
promo movie
- job fair supplement created by Gazeta
Wyborcza
- 5 press ads
- intensive social discussions on social
media (mainly Facebook.com)
The complete photo gallery can be found here
PHOTO GALLERYPOZNAŃ CAREER EXPO
PHOTO GALLERYWROCŁAW CAREER EXPO
The complete photo gallery can be found here
THANK YOU
WE INVITE YOU TO WORK WITH US DURING THE UPCOMING CAREER EXPO EVENTS
5th APRIL 2014
8th APRIL 2014