career connections strategies for developing networking online...learning objectives + organize your...

© 2020 Indeed Inc. All Rights Reserved

Networking Online: Strategies for Developing Career Connections

Today’s Panelists

Brandy CohnJob Seeker Experience Marketing Manager@ Indeed

Emilie AriesFounder & CEOBossedUp.com

Learning Objectives

+ Organize your networking for the job search

+ Make the most of online tools to foster new one-on-one connections

+ Practice the art of storytelling for networking

The information presented in this webinar is provided as a courtesy, and any views and opinions expressed do not necessarily reflect the official policy or position of Indeed. It does not represent a forecast, prediction, or other indication of future market or economic performance, and should not be relied upon for such purposes. Indeed is not a career or legal advisor and does not guarantee job interviews or offers.

Organizing your network

© 2020 Bossed Up. All Rights Reserved

+ People who work at your dream companies

+ People who work within the industry you’re looking to get into

+ People whose careers you admire

• ...and their gatekeepers!+ Fellow alumni whose careers you

admire

+ Friends of friends

Who to target


Track your networkUsing a spreadsheet can help you stay organized and improve your ability to stay in touch with contacts. Add this to your routine when job searching!


✓ Email

✓ LinkedIn message

✗ Instagram

✗ Facebook

✗ Twitter

✗ Text

How you reach out matters


Online ‘sleuthing’ to track down contacts is common!


+ Get to know their career history

+ Get to know their current endeavors

+ Try to understand their interests

+ Find a way to support them even before reaching out

Do’s

+ Don’t leave a ‘like’ trail

+ Don’t reference anything too obscure from their online past

+ Don’t spend too much time researching

Don’ts


Can’t find their email? Guess it!


Place screenshot here

Email permutator toolgo.indeed.com/permutator


http://go.indeed.com/permutator

Caution: Put email address list in BCC only!


Sending the first message


01. Who are you?

02. Why are you reaching out to them, specifically?

03. What do you want?

What your email needs to answer


+ Keep it super short

+ Use their first name

+ Get to the point

Subject line best practices

“Can we talk, Jamie? I’m a friend of Patrick’s.”

“Kayla, do you have 20 min for a recent grad?

“Hi, Jose. I’d love to learn more about your career.”


+ Keep it concise

+ Use hyperlinks to share more

+ Send in the AM (consider time zone)

+ Create personal context

Email best practices


Example

Subject: Hi Joy—connect with an aspiring woman in tech in DC?

Hi there, Joy!

I’m Emilie, a former classmate of Jane Doe’s, writing to see if you might spare a few moments for a fellow woman in tech looking to break into the ad/tech job market here in DC.

I admire the path you’ve forged at DoubleClick, LivingSocial, and now Cvent, and would love to be in a position to support you in return down the road.

Do you have 20 minutes to connect over video chat next week?

Emiliewww.emiliearies.com


Always aim for a live conversation.


Why?People help people they know...➝ they need to get to know you!

No written communication can fully capture your essence.

Phone call is okay

Video call is better

In-person is the best*


+ Make this as easy on them as possible

+ Cut down on the email back and forth with online scheduling tools:• Calendly, Google Calendar, Doodle

• Make it 30 minutes or less

+ Ask what methods they prefer:• Zoom, Google Meet, Skype, etc.

+ Provide options & stay flexible

+ Send along your resume in advance

+ Send a quick reminder the morning of

Setting up your live call


Connecting authentically


Boil down your job search into a succinct story

Challenge Choice Outcome


This should be uplifting…

You are the hero of your story


Explain what you admire about their career and why you respect their advice and opinion.

Connect your story to them


Keep the conversation going

+ Ask about their career trajectory• Ask “why” questions that get at the root of their values

+ Ask outright for their advice and any suggestions they might have for you

+ Other asks you can make:• Review my resume?

• Facilitate a connection?

• Connect me to resources / industry communities?

• Keep an ear out for me?

**Be specific!**


Follow up

Go above and beyond

+ A quick thank you note right away

+ Send a $5 digital gift card if you can➝“next coffee’s on me!”

+ Books/other gifts make a huge impression if someone went above and beyond

+ Keep them posted when you do get a job (reference your spreadsheet) and thank them all!

+ Return the favor when you can!


Just because it’s online, doesn’t mean it’s any less real.


FREE JOB SEARCH GUIDE

1. Your Mindset Matters

2. Clarify Your Direction

3. Rock Your Resume

4. Concise Cover Letters

5. Prep Your Online Presence

6. Network Like a Boss

7. Job Application Do’s & Don’ts

8. Slay the Interview bossedup.org/jobsearch© 2020 Bossed Up. All Rights Reserved

https://bossedup.org/jobsearch/#mindsetmattershttps://bossedup.org/jobsearch/#clarifydirectionhttps://bossedup.org/jobsearch/#resumehttps://bossedup.org/jobsearch/#coverletterhttps://bossedup.org/jobsearch/#onlinepresencehttps://bossedup.org/jobsearch/#networkhttps://bossedup.org/jobsearch/#jobapplicationhttps://bossedup.org/jobsearch/#interviewhttp://bossedup.org/jobsearch

Register for an upcoming virtual workshop or watch on-demand:

go.indeed.com/jobcast

Check out our other Job Casts

http://go.indeed.com/jobcast

Thank you!

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